Author Archives: Preethi Saro Philip

About Preethi Saro Philip

Preethi Saro Philip is a Post Graduate Research Degree holder in Economics with more than 10 years of experience in writing, editing, research and teaching. She has an intense passion for content crafting and calls herself a ‘wordsmith’. She enjoys writing on wide-ranging topics including business, technology, health & lifestyle, education, environment etc.

A Practical Guide to Mastering AI ROI

AI ROI. It’s the big question on every executive’s mind. Is this massive investment in artificial intelligence actually paying off, or is it just a high-tech money pit? Simply put, AI ROI, or Return on Investment for Artificial Intelligence, is …

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Enterprise Technology Augmentation: Your Ultimate Guide

Picture this: you give your team a sophisticated set of tools that doesn’t just check boxes and automate tasks. Instead, it makes them smarter, faster, and more creative. That, in a nutshell, is enterprise technology augmentation. It’s all about strategically …

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A Guide to CRM Software Development For Scalable Solutions

At its core, CRM software development is all about building a system from the ground up to manage how your company interacts with every single customer and lead. This isn’t about picking a pre-packaged tool; it’s about creating a platform …

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CRM Software Development Services for Tailored Business Growth

When you hear about CRM software development services, don’t just think of programmers building another piece of software. Think of it as constructing a command center specifically for your company’s customer interactions. Unlike off-the-shelf CRM products that force you to …

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A Practical Guide to Internet of Things Applications Development

At its most basic level, Internet of Things applications development is all about making physical objects smart. We’re essentially teaching them how to talk to each other, collect information about the world around them, and then act on that information …

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