Author Archives: Preethi Saro Philip

About Preethi Saro Philip

Preethi Saro Philip is a Post Graduate Research Degree holder in Economics with more than 10 years of experience in writing, editing, research and teaching. She has an intense passion for content crafting and calls herself a ‘wordsmith’. She enjoys writing on wide-ranging topics including business, technology, health & lifestyle, education, environment etc.

Finding Your Strategic Software Delivery Partner

Looking at a complex AI roadmap can be daunting. It’s a common story: a business hires a software vendor for a big project, only to realize they’ve signed up with an order-taker, not a problem-solver. A true strategic software delivery …

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Unlocking Growth with AI in Ecommerce Personalization

Picture this: an online store that seems to know exactly what you’re looking for, sometimes even before you do. That’s the magic of AI in ecommerce. It turns a simple digital catalog into a dynamic, personal shopping journey. It’s the …

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AI for Ecommerce: Your Guide to Boosting Sales & Efficiency

Think of AI for ecommerce as giving your online store a brain. It’s about using smart algorithms and machine learning to craft unique shopping experiences, automate the tedious behind-the-scenes work, and make sharp, data-backed decisions. Instead of greeting every customer …

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AI in Insurance Underwriting: Smarter Risk Management

For years, insurance underwriting was more of an art form than a precise science. It relied on the seasoned intuition of human experts who would manually sift through applications, study historical loss data, and ultimately make an educated guess on …

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A Practical Guide to Mastering AI ROI

AI ROI. It’s the big question on every executive’s mind. Is this massive investment in artificial intelligence actually paying off, or is it just a high-tech money pit? Simply put, AI ROI, or Return on Investment for Artificial Intelligence, is …

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