8 Reasons Why Magento is a Complete Omnichannel eCommerce Platform
Today’s tech-savvy customers are looking to have a seamlessly connected shopping experience across multiple channels. They do not allow any device or location to interrupt their shopping experience. Therefore, brands need to nourish their customers at each phase of the buyer’s journey. Delivering an Omnichannel retail experience is the key here.
A Seamless Shopping Journey with Magento
Omnichannel retailing unifies different channels through which a shopper knows about the product, pays for the product and really gets the product in hand. The buyer’s experience with the whole shopping process becomes seamless and interconnected without any hiccups. This strengthens the bonding between the shopper and the particular brand.
The modern shoppers demand:
2. A wide variety of choice
3. Seamless integration of online and in-store business
4. An assortment of delivery options irrespective of the medium they buy from
Retail players are under huge pressure to deliver this kind of an unbroken shopping experience to their customers. Offering all the services that shoppers really want to have, actually increases your sales revenue as they spend more and stay loyal to your brand.
There are a variety of eCommerce platforms that enable retailers to make the products accessible as per the customers’ convenience. Here we are going to examine why Magento successfully creates a unified Omnichannel shopping experience.
Magento – The best eCommerce platform for Omnichannel retailing
Magneto is an open-source e-commerce software solution. It enjoys approximately 30% market share with 180,261 of active sites. It serves as a platform to half of the world’s largest online retailers.
Let’s have a look at why Magento is the best Omnichannel retail platform that unifies all your multi-channel services in a seamless manner.
1. A range of customizable web options and extensions
Magento offers a perfect Omnichannel experience through a wide variety of customizable web options and extensions. Building an online store that precisely meets your preferences is easy with Magento. The variety of customizable options and extra adaptations help you create what you have in your mind as an ideal e-store. It offers incredible levels of cart customization to shoppers. It consistently adds new features and competencies.
2. Responsive design
An e-commerce platform can live as a truly Omnichannel entity only if it helps your eCommerce website to stay responsive on all devices. This is a vital feature that helps your customers to have an equally superb shopping experience irrespective of whether they shop in-store or through your website. Magento’s responsive design helps shoppers to have a wonderfully consistent interaction with the brand across all devices as well as inside the physical store.
3. Mobile extensions
Staying connected across multiple devices is in vogue. With the IoT movement in full swing, this trend is not going to get over in the near future. Mobile shopping is set for tremendous growth rate in the coming years. Magento is an eCommerce platform that is flawlessly made for all mobile devices. CouchCommerce and Mobify are some of the smart mobile extensions of Magento. They help your customers to have an intuitive shopping experience with smooth payment, touch security, redemption of loyalty points etc.
4. Smooth integration with third-party systems
Magento is a great platform to execute custom web designs as its third-party modules extend great support towards this goal. Magneto’s certified third-party data sources offer innovative upgrades consistently. Magento offers a cluster of innovative upgrades (known as patch bundles) together to enhance the functionalities of existing Magento-powered webshop. The online store juggernauts like eBay (eBay owns Magento) and Amazon are powered by Magento. Magento provides several extensions to retailers to sell their products on these stores. It also allows for other third party integrations with Paypal, Mailchimp, Google Analytics, Google Shopping, QuickBooks etc.
5. Flawless touchpoint integrations
Today’s ultra-tech world offers an innumerable number of touchpoints to a tech-savvy customer. Touchpoints simply mean all the possible customer interactions with a brand at different points of shopping journey. A smart Omnichannel retail platform will integrate all these touchpoints in a smooth manner to give a wholesome and unbroken shopping experience. Magento beautifully integrates all these touchpoints and offer a holistic view to retailers regarding customer behaviour. This, in turn, helps retailers to serve their customers better.
6. Social Media Extensions
Crafting a social media strategy for your brand is essential to have a strong customer base that is extremely loyal. An omnichannel platform will take care of this need, and Magento is undoubtedly a perfect platform for this. It allows you to integrate a range of easy to install and configure social media extensions. Your brand can derive value from the customer data and shoppers’ preferences once they log into social media.
7. An array of sales options
Magento comes embedded with a range of marketing and sales tools. This helps retailers to manage various touchpoints seamlessly. Building sales and traffic to the online stores is made easy with the smart organization of products, coupons, gift cards etc. Magento’s cool SEO tools help in ranking your webstore to Google’s first search engine results page (SERP).
8. Enhanced in-store experience
Magento helps you streamline your physical and online store experience in a unified style. Shoppers can easily browse for products online and opt for a wide variety of delivery options that include collecting them from the physical store.
Magento has smart inventory update systems that give precise insights on the inventory across different channels. By enhancing the customer touch points, you can boost the conversion rates at the store and improve your revenue. The platform hugely supports the Click & Collect strategy, which enables shoppers to purchase online and pick up the product in the brick and mortar store. Other flexible fulfilment options offered by Magento include ship-from-store, ship-to-store and buy online, pick up in store.
E-commerce is definitely the future of retailing, which in turn is dependent on Omnichannel solutions. Magento is undoubtedly the most fulfilling Omnichannel that will help you stay ahead of your competitors. Collaborating with top Magento developers will definitely help you in this direction.
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