3 Brilliant Ways to Create a Killer Online Brand Presence in 2019
A killer brand identity is the most dominant currency a company can have. An impactful online presence through a smart brand strategy helps your company to stand straight amidst crushing competition.
Though we all presume to know what is meant by brand, it will be good to draw a clear perception on it. Let’s quickly scan through the definition of brand/branding before moving on to the smart online branding tips.
What is a Brand?
Do you think a brand is just the logo or an interesting brand name? It’s much wider and deeper than that. Logo and name are just small parts of the overall brand.
The bestselling author and entrepreneur Seth Godin says, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” Jeff Bezos, the founder of Amazon.com made a remarkable comment on a brand as “Your brand is what people say about you when you are not in the room”.
In this overwhelmingly digital age, businesses can succeed only if they create a thriving online brand presence. Many companies fail because they invest money and effort in building only their business by ignoring brand-creation. As we can’t create the first impression more than once, it’s sensible to craft a smart online branding strategy from the beginning itself.
Here are the 3 Branding Tips!
Online brand creation should never be an afterthought of success. You shouldn’t wait to start branding after having surplus money and spare time. Make all the efforts to present your brand across the web in impressive ways. The following tips will help you achieve a killer online brand presence.
1. Discover your USP and Spread an Impressive Story
No one else can understand the existence of your business and the unique services you offer better than you. You need to give reasons for your customers to care about you. These reasons are nothing but your brand story and your Unique Selling Point (USP).
Make your story a compelling one if you don’t want to end up as just another face among the multitude of brands selling the same stuff as yours. Interweave hopes, reminiscences, stories and relationships and present it as a story as the centrepiece in your website.
You have started the business not because the stuff you sell is not available in the market, but you wanted to serve the targeted audience differently. Figure out what makes you unique and project it in a memorable way. Let your uniqueness and story give an emotional connection to your customers.
2. Focus on a Single Brand and Apply it Consistently
Creating an effectively-focussed brand is the key to the successful creation of online branding. It’s always sensible to focus all your branding energy and resources on building a single brand rather than diversifying (especially if you are a start-up). Try to stay as a single brand in a single class with a singular attitude. This will help you stay as a simple brand without any complexities.
Moreover, customers prefer to interact with simpler brands. Here is the proof: according to the report by the consulting firm Siegel+Gale, “consumers are willing to spend at least 5% more for simpler brands, and 75% of people are more likely to recommend a brand because it provides simpler experiences.” The report emphasizes the fact that “great brands are simple ones”.
Applying your brand consistently across the web is very significant. Take care to maintain a consistent look-and-feel and consistent language. Identify how you want to be seen and stick to it across social media, company website, digital and real-world interactions etc.
3. Make Use of Influencers
How about having not-so-famous and probably unknown faces as your brand ambassadors? Partnering with ‘influencers’ is one of the effective brand creation strategies in the digital world. Influencer marketing is based on WOM (word of mouth) marketing. A person with a strong social media presence and dedicated and engaged followings will sing the praises of a brand/product. This will have a sure influence on his followers to check out the brand or product for themselves.
Research proves that regular content creators with niche audiences can become powerful influencers. Find out an influencer in your niche and partner with him/her to make a striking brand presence.
Sketch out a well-thought-out online branding plan and build your reputation online. Do not neglect your existing offline collaborations while building an online brand presence. Take care to give what you promise to your customers and convey your vision and ideals to the world creatively. If you follow these tips, you are surely going to have a killer brand presence across the web.