Tips to Do More & Effective Digital Marketing During COVID-19
There is a lot of information floating around the world regarding Covid -19 or Coronavirus: how to take precautions, how to use masks and hand sanitizers, the importance of social distancing, what to do if you are already affected, etc.
But outside of all these concerns, an entrepreneur always thinks about how to minimize the financial struggles during this pandemic.
If you are a business owner, you will always ask these questions to yourself.
• How Covid-19 is going to affect my business?
• How should I present my business to the world this time?
• Should I even market my business this time?
• Should I stop marketing my business?
If your question is about marketing your business this time, I will definitely say “YES” to your marketing effort and here’s why:
The main reason why I am saying YES to marketing is that the situation is not going to last forever. It’s going to get better very soon. Are you still confused? Do you want proof? Look where the coronavirus started and where they are now.
According to the update on CNN, China is lifting the travel restrictions and life is returning to normal. As per the latest report, for the first time in China since December no new domestic cases of coronavirus to report. Yes, It’s pretty happy news. We are not going to give up, we will fight till we win. If the same happens in the case of the US, we can see a dramatic decrease in positive cases sometime around May.
When we are going through such a difficult situation, some businesses may decide to pull back or stop their marketing effort while the smartest entrepreneur uses it as an opportunity to boost their business.
Here I am listing some major and effective steps you can take to bring your business on top during the coronavirus downturn.
1. Entertain Work from Home Culture
2. Work harder to retain your customer base
3. Be more visible in front of your right audience
4. Set yourself up for success post COVID-19
1. Adapt to the Work from Home Culture
All the companies around the world are drastically promoting work from home culture to protect their employees from this severe coronavirus impact. In some countries, the positive cases are not a big number, but they take the precautions in the early stage to keep their employees safe. Digital Marketing is a really creative and flexible job that doesn’t require you to be confined to the office. Are you the owner of a company worrying about the effectiveness of the “work from home” pattern? Being a veteran distributed agile software development company, we have an immense stock of knowledge on how effective a work from home option will be. Read to know some very productive tips to work from home effectively.
This experiment is an alarm for companies to face any such situations carefully without affecting the growth business. Are you still worried? Are you working from home because of Covid -19? Read some tips to stay agile while working from home from one of our top bloggers and Content Strategist, Preethi Philip.
2. Work harder to retain your customer base
As we all know, it is always easier to keep an existing customer than getting a new one. So don’t be late, it is the time to keep in touch with your existing customers. Marketing Automation can be of great help here. Marketing Automation is an easier, cost effective, and most effective way to communicate with your customers. I am not talking about spam emails or cold calls. You must try personalized, contextualized, targeted messages to your customers who want to hear your news.
Spreading content across the world can help you keep in touch with your customers. Be active more on social media such as Facebook, Twitter, Linkedin, etc where your existing customers look for your recent updates.
3. Implement the right marketing strategies to stay visible to the right audience
Being more visible to the potential audience is a fantastic way to boost your sales and world presence. Some of the marketing strategies you can utilize now are:-
• Social Media Marketing
People are spending more time on social media these days more than ever. As many are working from home and people, in general, are trying to stay at home during this coronavirus period, people are glued to social media. With all these increments on likes, shares, and other social engagements, why would a business owner choose to pause his social media marketing activities? You must try twice before you make a decision to stop your marketing plans.
• Search Engine Optimization
As everyone one knows, SEO is a process of presenting your website on top of the search result for the right query on the search engines. For those who are familiar with SEO, you may already know that it is a time consuming process unless your competitor pauses or stops their SEO effort because of Corona fear. If this happens, I should say jump ahead in SEO ranking at a faster pace by increasing your SEO activities.
• Paid Advertising
When a crisis in the business world happens, it is a common behaviour of many entrepreneurs to stop all the advertising activities in the very next moment. Do you think it is right to do it when you spend money and no conversions happen? Absolutely NO. Note that not every entrepreneur is tightening their pockets. Those are ready to spend and continue their business world as normal, you should present your service/product in front of them.
4. Set yourself up for success post Covid -19
This is really important. Very soon coronavirus will pass. In that time, do you want to start your marketing plans from scratch again? Or do you want to increase your existing marketing plans twice? Most business people are long-term minded anyway, so prepare yourself, don’t let this pandemic deter you from a forward thinking mindset.
In short, this is not the time to stop your marketing efforts, it is the time you should be more strategic in implementing all your marketing plans. If you want to invest in marketing and you are stuck somewhere, or don’t know where to start, don’t worry.
That’s exactly what we are here for you. We can guide you through every step, and we can surely win CoronaVirus. Yes, Together We Can!!!