REMEMBER REMEMBER……

Remember when mobile phones were introduced?? This goes as far back as 1973 (yes really! that long ago!). Remember people saying: “That’s not for me” and “That will never catch on”??

Remember when the fist PC was introduced? This was back in 1981. Remember people saying: “That’s not for me” and “That will never catch on”??

Remember when the internet first came around? Actually already invented in the 1960’s, but introduced to the general public in 1991 when the World Wide Web became available. Remember people saying: “That’s not for me” and “That will never catch on”?? Including big corporate giant Microsoft, who only at the very last minute took the decision to adopt the Web and the Internet into their strategy.

Remember, walkmans, Google, laptops, Tetris, mp3 players, Windows, Scientology, Atkinson diet, lava lamps and smartphones?? “Wasn’t for people and it would never catch on”

The fact of the matter is: all these things have entered our lives and somehow managed to cling on. And as a result, we can’t live without them anymore. Well… apart from the Scientology maybe :-)

Recently “people” have been talking about Social Media, and guess what they have been saying……. And guess what is happening…..

Remember when mobile phones were introduced?? This goes as far back as 1973 (yes really! that long ago!). Remember people saying: “That’s not for me” and “That will never catch on”??

Remember when the fist PC was introduced? This was back in 1981. Remember people saying: “That’s not for me” and “That will never catch on”??

Remember when the internet first came around? Actually already invented in the 1960’s, but introduced to the general public in 1991 when the World Wide Web became available. Remember people saying: “That’s not for me” and “That will never catch on”?? Including big corporate giant Microsoft, who only at the very last minute took the decision to adopt the Web and the Internet into their strategy.

Remember, walkmans, Google, laptops, Tetris, mp3 players, Windows, Scientology, Atkinson diet, lava lamps and smartphones?? “Wasn’t for people and it would never catch on”

The fact of the matter is: all these things have entered our lives and somehow managed to cling on. And as a result, we can’t live without them anymore. Well… apart from the Scientology maybe :-)

Recently “people” have been talking about Social Media, and guess what they have been saying……. And guess what is happening…..

Remember when mobile phones were introduced?? This goes as far back as 1973 (yes really! that long ago!). Remember people saying: “That’s not for me” and “That will never catch on”??

Remember when the fist PC was introduced? This was back in 1981. Remember people saying: “That’s not for me” and “That will never catch on”??

Remember when the internet first came around? Actually already invented in the 1960’s, but introduced to the general public in 1991 when the World Wide Web became available. Remember people saying: “That’s not for me” and “That will never catch on”?? Including big corporate giant Microsoft, who only at the very last minute took the decision to adopt the Web and the Internet into their strategy.

Remember, walkmans, Google, laptops, Tetris, mp3 players, Windows, Scientology, Atkinson diet, lava lamps and smartphones?? “Wasn’t for people and it would never catch on”

The fact of the matter is: all these things have entered our lives and somehow managed to cling on. And as a result, we can’t live without them anymore. Well… apart from the Scientology maybe :-)

Recently “people” have been talking about Social Media, and guess what they have been saying……. And guess what is happening…..

Remember when mobile phones were introduced?? This goes as far back as 1973 (yes really! that long ago!). Remember people saying: “That’s not for me” and “That will never catch on”??

Remember when the fist PC was introduced? This was back in 1981. Remember people saying: “That’s not for me” and “That will never catch on”??

Remember when the internet first came around? Actually already invented in the 1960’s, but introduced to the general public in 1991 when the World Wide Web became available. Remember people saying: “That’s not for me” and “That will never catch on”?? Including big corporate giant Microsoft, who only at the very last minute took the decision to adopt the Web and the Internet into their strategy.

Remember, walkmans, Google, laptops, Tetris, mp3 players, Windows, Scientology, Atkinson diet, lava lamps and smartphones?? “Wasn’t for people and it would never catch on”

The fact of the matter is: all these things have entered our lives and somehow managed to cling on. And as a result, we can’t live without them anymore. Well… apart from the Scientology maybe :-)

Recently “people” have been talking about Social Media, and guess what they have been saying……. And guess what is happening…..

YES INDEED!! They are wrong once again, and this might possibly be the biggest wrong since people believed the earth was flat and you would fall of at the end.

Maybe you (yeah YOU!) are reading this and thinking: hmm I was one of the people who said all those things. Well…let me say, social Media has arrived and is here to stay to turn things upside down quite violently. For some of you this might seem like a threat or a danger or at least as a daunting task. But is it really that scary and difficult??

Forums, newsgroups and discussion boards used to be for shy, socially alienated, acne rattled teenagers that knew all about World of Warcraft, but had no idea how to talk to a person without a keyboard. Which is fair, because they are usually the early adopters of any new technology.

Nowadays though, the fastest growing group on Facebook is 35 and older! People (including you) are communicating, searching, shopping and living in ways that move away from traditional media

Looking at the development of the internet and the WorldWideWeb this actually makes a lot of sense, because Social Media is nothing more than a digital version of how we communicate and find information in our daily offline-lives.

Think about it, in your every day lives, we are part of many small groups. A fishing group, sports club, music group, young parents etc etc. With all these group we have interactions, discussions and meetings. We turn to specific groups when we need help on a particular topic and others come to us with similar request, because some see us as an authority on something. This is exactly the same as what happens on the several Social Media platforms we participate in. Finally our digital lives have caught up with our offline lives. This in turn explains the success of Social Media and ensures the future success as well.

Going to a birthdayparty and talking to the people that have something interesting to say is exactly the same as going to LinkedIn and joining a group that you have a connection with. We humans like to find peers in any shape or form on any topic imaginable. In the “old days” we had to join a club or become a member of a group in our local activity center. Now we can do it with 2 clicks of a mouse and instead of our local community we can now talk baseballcards with the whole wide world. And the best part is, that we don’t need to learn anything new!

I read a lot (truly a LOT) of blogs, posts, Tweets and updates about Social Media. And frankly, most of them make me want to harm myself after a while, because they all seem to boil down to a boring list of statistics put together by someone a bit handy with a search engine or yet another self proclaimed “guru” that thinks he is the next best thing after Google.
No worries, I’m not about to do any of that. Instead I want to challenge you. After reading this article, I hope that you realize that Social Media is actually nothing else than what you do every day in your offline life.

Maybe right now, maybe tomorrow, maybe next week or whenever you are ready, take the plunge and see what Social Media can do to enrich your life. Have a look around, see what works and what doesn’t. I’m sure you will find more out there than you can imagine because in the end Social Media is all about people finding people and I’m sure there are people out there that you want to find or that are looking for you.

Whatever you do, don’t become one of those people who close their eyes and hope Social Media will go away soon. Don’t become one of those people who say it’s not for them. Because people, businesses and organizations that do so, might miss out in more ways they can imagine.
Whether you love it, hate it, like it, adore it, find it hard, find it easy, find it amazing or find it intrusive, let me know what you think after you gave Social Media a try. And when you are ready to go one step further and make it into a project for your business or organization, give me a call.!!

See you around!

Peter Doesburg

Social Media Strategist @ SeventeenThirty

info@seventeenthirty.com

0031-6-140 38 7580031-6-140 38 758

YES INDEED!! They are wrong once again, and this might possibly be the biggest wrong since people believed the earth was flat and you would fall of at the end.

Maybe you (yeah YOU!) are reading this and thinking: hmm I was one of the people who said all those things. Well…let me say, social Media has arrived and is here to stay to turn things upside down quite violently. For some of you this might seem like a threat or a danger or at least as a daunting task. But is it really that scary and difficult??

Forums, newsgroups and discussion boards used to be for shy, socially alienated, acne rattled teenagers that knew all about World of Warcraft, but had no idea how to talk to a person without a keyboard. Which is fair, because they are usually the early adopters of any new technology.

Nowadays though, the fastest growing group on Facebook is 35 and older! People (including you) are communicating, searching, shopping and living in ways that move away from traditional media

Looking at the development of the internet and the WorldWideWeb this actually makes a lot of sense, because Social Media is nothing more than a digital version of how we communicate and find information in our daily offline-lives.

Think about it, in your every day lives, we are part of many small groups. A fishing group, sports club, music group, young parents etc etc. With all these group we have interactions, discussions and meetings. We turn to specific groups when we need help on a particular topic and others come to us with similar request, because some see us as an authority on something. This is exactly the same as what happens on the several Social Media platforms we participate in. Finally our digital lives have caught up with our offline lives. This in turn explains the success of Social Media and ensures the future success as well.

Going to a birthdayparty and talking to the people that have something interesting to say is exactly the same as going to LinkedIn and joining a group that you have a connection with. We humans like to find peers in any shape or form on any topic imaginable. In the “old days” we had to join a club or become a member of a group in our local activity center. Now we can do it with 2 clicks of a mouse and instead of our local community we can now talk baseballcards with the whole wide world. And the best part is, that we don’t need to learn anything new!

I read a lot (truly a LOT) of blogs, posts, Tweets and updates about Social Media. And frankly, most of them make me want to harm myself after a while, because they all seem to boil down to a boring list of statistics put together by someone a bit handy with a search engine or yet another self proclaimed “guru” that thinks he is the next best thing after Google.
No worries, I’m not about to do any of that. Instead I want to challenge you. After reading this article, I hope that you realize that Social Media is actually nothing else than what you do every day in your offline life.

Maybe right now, maybe tomorrow, maybe next week or whenever you are ready, take the plunge and see what Social Media can do to enrich your life. Have a look around, see what works and what doesn’t. I’m sure you will find more out there than you can imagine because in the end Social Media is all about people finding people and I’m sure there are people out there that you want to find or that are looking for you.

Whatever you do, don’t become one of those people who close their eyes and hope Social Media will go away soon. Don’t become one of those people who say it’s not for them. Because people, businesses and organizations that do so, might miss out in more ways they can imagine.
Whether you love it, hate it, like it, adore it, find it hard, find it easy, find it amazing or find it intrusive, let me know what you think after you gave Social Media a try. And when you are ready to go one step further and make it into a project for your business or organization, give me a call.!!

See you around!

Peter Doesburg

Social Media Strategist @ SeventeenThirty

info@seventeenthirty.com

0031-6-140 38 758

YES INDEED!! They are wrong once again, and this might possibly be the biggest wrong since people believed the earth was flat and you would fall of at the end.

Maybe you (yeah YOU!) are reading this and thinking: hmm I was one of the people who said all those things. Well…let me say, social Media has arrived and is here to stay to turn things upside down quite violently. For some of you this might seem like a threat or a danger or at least as a daunting task. But is it really that scary and difficult??

Forums, newsgroups and discussion boards used to be for shy, socially alienated, acne rattled teenagers that knew all about World of Warcraft, but had no idea how to talk to a person without a keyboard. Which is fair, because they are usually the early adopters of any new technology.

Nowadays though, the fastest growing group on Facebook is 35 and older! People (including you) are communicating, searching, shopping and living in ways that move away from traditional media

Looking at the development of the internet and the WorldWideWeb this actually makes a lot of sense, because Social Media is nothing more than a digital version of how we communicate and find information in our daily offline-lives.

Think about it, in your every day lives, we are part of many small groups. A fishing group, sports club, music group, young parents etc etc. With all these group we have interactions, discussions and meetings. We turn to specific groups when we need help on a particular topic and others come to us with similar request, because some see us as an authority on something. This is exactly the same as what happens on the several Social Media platforms we participate in. Finally our digital lives have caught up with our offline lives. This in turn explains the success of Social Media and ensures the future success as well.

Going to a birthdayparty and talking to the people that have something interesting to say is exactly the same as going to LinkedIn and joining a group that you have a connection with. We humans like to find peers in any shape or form on any topic imaginable. In the “old days” we had to join a club or become a member of a group in our local activity center. Now we can do it with 2 clicks of a mouse and instead of our local community we can now talk baseballcards with the whole wide world. And the best part is, that we don’t need to learn anything new!

I read a lot (truly a LOT) of blogs, posts, Tweets and updates about Social Media. And frankly, most of them make me want to harm myself after a while, because they all seem to boil down to a boring list of statistics put together by someone a bit handy with a search engine or yet another self proclaimed “guru” that thinks he is the next best thing after Google.
No worries, I’m not about to do any of that. Instead I want to challenge you. After reading this article, I hope that you realize that Social Media is actually nothing else than what you do every day in your offline life.

Maybe right now, maybe tomorrow, maybe next week or whenever you are ready, take the plunge and see what Social Media can do to enrich your life. Have a look around, see what works and what doesn’t. I’m sure you will find more out there than you can imagine because in the end Social Media is all about people finding people and I’m sure there are people out there that you want to find or that are looking for you.

Whatever you do, don’t become one of those people who close their eyes and hope Social Media will go away soon. Don’t become one of those people who say it’s not for them. Because people, businesses and organizations that do so, might miss out in more ways they can imagine.
Whether you love it, hate it, like it, adore it, find it hard, find it easy, find it amazing or find it intrusive, let me know what you think after you gave Social Media a try. And when you are ready to go one step further and make it into a project for your business or organization, give me a call.!!

See you around!

Peter Doesburg

Social Media Strategist @ SeventeenThirty

info@seventeenthirty.com

0031-6-140 38 758

YES INDEED!! They are wrong once again, and this might possibly be the biggest wrong since people believed the earth was flat and you would fall of at the end.

Maybe you (yeah YOU!) are reading this and thinking: hmm I was one of the people who said all those things. Well…let me say, social Media has arrived and is here to stay to turn things upside down quite violently. For some of you this might seem like a threat or a danger or at least as a daunting task. But is it really that scary and difficult??

Forums, newsgroups and discussion boards used to be for shy, socially alienated, acne rattled teenagers that knew all about World of Warcraft, but had no idea how to talk to a person without a keyboard. Which is fair, because they are usually the early adopters of any new technology.

Nowadays though, the fastest growing group on Facebook is 35 and older! People (including you) are communicating, searching, shopping and living in ways that move away from traditional media

Looking at the development of the internet and the WorldWideWeb this actually makes a lot of sense, because Social Media is nothing more than a digital version of how we communicate and find information in our daily offline-lives.

Think about it, in your every day lives, we are part of many small groups. A fishing group, sports club, music group, young parents etc etc. With all these group we have interactions, discussions and meetings. We turn to specific groups when we need help on a particular topic and others come to us with similar request, because some see us as an authority on something. This is exactly the same as what happens on the several Social Media platforms we participate in. Finally our digital lives have caught up with our offline lives. This in turn explains the success of Social Media and ensures the future success as well.

Going to a birthdayparty and talking to the people that have something interesting to say is exactly the same as going to LinkedIn and joining a group that you have a connection with. We humans like to find peers in any shape or form on any topic imaginable. In the “old days” we had to join a club or become a member of a group in our local activity center. Now we can do it with 2 clicks of a mouse and instead of our local community we can now talk baseballcards with the whole wide world. And the best part is, that we don’t need to learn anything new!

I read a lot (truly a LOT) of blogs, posts, Tweets and updates about Social Media. And frankly, most of them make me want to harm myself after a while, because they all seem to boil down to a boring list of statistics put together by someone a bit handy with a search engine or yet another self proclaimed “guru” that thinks he is the next best thing after Google.
No worries, I’m not about to do any of that. Instead I want to challenge you. After reading this article, I hope that you realize that Social Media is actually nothing else than what you do every day in your offline life.

Maybe right now, maybe tomorrow, maybe next week or whenever you are ready, take the plunge and see what Social Media can do to enrich your life. Have a look around, see what works and what doesn’t. I’m sure you will find more out there than you can imagine because in the end Social Media is all about people finding people and I’m sure there are people out there that you want to find or that are looking for you.

Whatever you do, don’t become one of those people who close their eyes and hope Social Media will go away soon. Don’t become one of those people who say it’s not for them. Because people, businesses and organizations that do so, might miss out in more ways they can imagine.
Whether you love it, hate it, like it, adore it, find it hard, find it easy, find it amazing or find it intrusive, let me know what you think after you gave Social Media a try. And when you are ready to go one step further and make it into a project for your business or organization, give me a call.!!

See you around!

Peter Doesburg

Social Media Strategist @ SeventeenThirty

info@seventeenthirty.com

0031-6-140 38 758