7 Strategies To Attract Smartphone Shoppers Into Your Online Store
With smartphones becoming key shopping tools, attracting smartphone shoppers into your online store is a skilled art. Here’s a quick and insightful peek into doing it the right way that brings tons of results.
The rise of smartphones has seen many people turn to mobile devices to shop online. Hence, businesses hire highly-skilled developers to tailor their online stores to meet the needs and preferences of smartphone shoppers. However, with so much competition in the online marketplace, effective engagement is required to stand out and attract smartphone users to your store. Irrespective of having a well-designed ecommerce website or an ecommerce mobile app, well thought-out strategies contribute a lot in bringing smartphone users to your store.
These include implementing strategies such as engaging in mobile-friendly web design, optimizing for search engines, leveraging social media, and utilizing mobile-specific features. Statistically, research shows that many of the 6.841 billion smartphone owners worldwide rely on their phones for various tasks.
This number means that 6.3% of people are addicted to their phones. Social media also is a significant influence, as Statista recorded over 4.26 billion people using it in 2021. Therefore, businesses leveraging social media to reach and engage smartphone users would be an excellent idea.
Below are a few methods you can use to attract a larger customer base to your online store:
Attracting Smartphone Shoppers Into Your Online Store
Here are some strategies that businesses can implement to attract smartphone shoppers to their online stores:
1. Know Your Target Audience
The first thing is knowing your targets, which will help you tailor your digital marketing efforts toward your intended audience. There are many users of smartphones, and the stats are there to support it. However, not all smartphone users are the same, and businesses must identify and understand their target audience to effectively reach and engage with them.
Conducting market research is necessary for businesses to gather information about their target audience's demographics, interests, behaviors, and preferences.
They can use this information to create customer personas representing different segments of the target audience. This knowledge enables them to develop strategies to attract their target audience to their store.
2. Give Free-Shipping On Orders
Offering free shipping on orders is a great way for businesses to incentivize smartphone shoppers to purchase. High shipping fees deter many online shoppers, and offering free shipping can be a significant selling point for customers. Moreover, offering free shipping can help businesses increase their average order value.
Customers may be more likely to add additional items to their cart to reach the minimum order value for free shipping.
However, to avoid negatively impacting your profit margin, analyze the shipping costs first. Better still, you can implement minimum order values to qualify for free shipping for a limited time only.
3. Implement ‘Buy-Two-Get-Three Method’
This strategy involves offering customers a free product when they purchase two products. Promos like this can encourage repeat purchases and increase the average order value.
However, to effectively implement the 'buy-two-get-three' method, businesses should ensure that the free item offered is relevant and appropriate to their target audience.
For instance, businesses may offer a free beauty product or accessory as the third item if the target audience is primarily women.
4. Discount On Next Purchase
Offering a discount on the next purchase can incentivize customers to purchase and increase the chances of repeat business.
For instance, a business can offer a 10% discount on the next purchase for customers who sign up for their newsletter or make their first purchase on the mobile app or website.
However, setting clear expiration dates for the discount creates a sense of urgency and encourages customers to purchase sooner rather than later.
This can increase the conversion rate and ensure customers take advantage of the offer before it expires.
5. High-Quality Product Photo Display
Since smartphone users tend to browse and shop on their mobile devices, it's essential to provide them with visually appealing product photos that display the product's details and features. High-quality images can help customers make informed purchasing decisions and increase their confidence in the product.
Images should be well-lit and focused to effectively display high-quality product photos, showcasing the product from different angles. They should also consider using zoom features that allow customers to see the product's details up close.
In addition to product photos, businesses can use lifestyle photos that show the product in use or in a real-world context. These photos help customers visualize how the product fits into their lives, which can increase the chance of clients placing orders.
6. Optimize Product Categories
When shopping on mobile devices, users want a seamless and intuitive experience. One way you can provide this is by optimizing your product categories. Categorizing products makes it easy for shoppers to quickly find what they’re looking for. For example, you can create subcategories using clear, concise labels that accurately describe products.
You can also consider using search bar functionality to make it even easier for smartphone shoppers to find specific products.
A search bar can save time and effort for shoppers looking for a particular product or brand. It's also essential that product categories and search functionality be optimized for mobile devices.
7. Run Engaging Social Media Ads
Identifying the platforms your target audiences mostly use is crucial. You can use your competitors' social media pages as a reference to determine the most effective social media platforms for reaching your target audience.
For instance, if your competitors have a significant following on Instagram, their target audience is likely active on that platform. You may also want to use this platform to attract more customers, but what can differentiate you is your content. Content should be visually appealing and provide a clear and concise message about your product or service, including a call to action.
Conclusion
Your online store can bring significant benefits to your business, but it's essential to understand the needs and preferences of smartphone shoppers to succeed. Companies can effectively reach and engage with smartphone users by implementing practical and unique strategies and increasing their online sales. However, it all begins with a clear understanding of the target audience.
Get the Right Team to Do It
If you are searching for smart web developers and mobile app developers to build your e-commerce store and shopping app, see to it that you get them from a reliable vendor like Bridge Global. We not only build visually appealing, well-designed, and intuitive websites and mobile apps but also help you implement fine strategies to bring smartphone shoppers to it. Let’s connect for further details.
About Owen Bradley
Owen Bradley is an e-commerce specialist with a focus on mobile shopping trends and optimization. With over 6 years of experience in the industry, he has helped numerous online retailers attract and engage smartphone shoppers, improving their overall customer experience and conversion rates. Owen enjoys sharing his expertise and insights on mobile commerce strategies through guest posts on various business and technology blogs. In his free time, he loves playing video games, attending tech conferences, and trying out new gadgets.
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