p>There is a lot that a designer or a developer could do to make a website search engine friendly. Search engine optimization for a website can be split up into three parts,

1. key word research

2. implementing these key words in the site

3. link building and search engine submission.

The role of the developer or designer mainly comes in the second step,

p>There is a lot that a designer or a developer could do to make a website search engine friendly. Search engine optimization for a website can be split up into three parts,

1. key word research

2. implementing these key words in the site

3. link building and search engine submission.

The role of the developer or designer mainly comes in the second step,

p>There is a lot that a designer or a developer could do to make a website search engine friendly. Search engine optimization for a website can be split up into three parts,

1. key word research

2. implementing these key words in the site

3. link building and search engine submission.

The role of the developer or designer mainly comes in the second step,

p>There is a lot that a designer or a developer could do to make a website search engine friendly. Search engine optimization for a website can be split up into three parts,

1. key word research

2. implementing these key words in the site

3. link building and search engine submission.

The role of the developer or designer mainly comes in the second step, i.e. implementing the keywords in the site. And to implement the perfectly sorted out keyword, there are certain simple and basic steps to be followed and they are…

Keywords

• Each page should have a maximum of two key word phrases
• Each keyword phrase should be 3 or 4 word long
• Create keyword phrases for each page by referring to the site map

Title tag

• Title phrases..
• This should contain the sites main key word phrase at least once
• It is ideal to have maximum 60 words

Meta Keywords

• This should contain keywords for the page and not the site as whole.
• Maximum 250 characters long
• Don’t use the same keyword more than twice
• Don’t use all caps unless the word is an acronym
• Don’t repeat the same word (even capitalized differently) right next to itself
• Don’t get too much obsessed with this since this is not of much value now

Meta Description

• This should describe more about the page and not about the website.
• This is what people see when your page comes up in search engines
• Maximum 200 characters
• Don’t use the same keyword more than twice
• Don’t repeat the same word (even capitalized differently) right next to itself

Headings

• Use key words in heading,
  

  ,

   

• Adjust the page content using headings, and using css for heading tag is a good option

Text / Page content

• Text should be minimum 250 words, and better it is better to have 500 words or more, if it is less than 250 words most search engine won’t index it.
• In the HTML code for the page, the text should be as close to the beginning of the page as possible, because there is a limit to how far down into a page a search engine spider will go to try to find text. It is generally agreed that this is 3kb. That’s only about 80-100 lines of code! So make sure your text comes before some really long JavaScript menu in the code for the page, or else the search engine won’t make it far enough into the page to index the text. They’ll never see the text if it is buried way down at the end of the code

Images

• Image name should be descriptive and separated by hyphens. For example an image of a company logo would be ideally companyname-logo.jpg
• Alt tags should be filled in to describe the image for text browsers and visually impaired.
• Title tags can be used to describe the picture, this will be displayed before the image is loaded

Anchor tags

• Title tags in anchor are indexed by the search engines, so it is always a good idea to explain in the title tag about the page to which the link leads. And also key words can be added in here.

Robots tag

• The robots Meta tag is more useful for pages you do not want indexed. If you don’t want a page to be indexed, then put this robots tag in the head of your document:

Robots text file

• Make an empty file. Name it “robots.txt”. Put it in the root directory of your server and If you want every robot to be able to index your site, just leave the robots.txt file completely empty but make sure it is there.

Code in robots.txt

User-agent: *

Disallow: /cgi-bin/

Disallow: /tmp/

Disallow: /private/

That example lets the robots coming to your site index everything except what is in your cgi-bin directory, your tmp directory, and your private directory.

Validate your HTML code

• The search engine robots which gather information from your site can really only do two things: 1. Read text. 2. Follow links. That’s all. Modern browsers are much, much smarter than robots. So while you may be able to look at a page using the latest version of your browser, the search engine robots are too dumb to see anything at all if there is a big error in your HTML code. If you have an unclosed HTML tag – for example if you have complicated nested tables, any of which aren’t closed — then that may be the point where the search engine robot gives up trying to read your site. To validate your site, use this link: http://validator.w3.org/

Registering with search engines

• Registering your website with search engines is necessary to get a fair chance of being listed.

Get Links to site

• It is also a good idea to get links to your website from valid sites.

Feel like having this guideline handy with you ? Download it here

And a more basic overview of SEO can be found here…

Read this article and others also on Jeffy’s blog.

i.e. implementing the keywords in the site. And to implement the perfectly sorted out keyword, there are certain simple and basic steps to be followed and they are…

Keywords

• Each page should have a maximum of two key word phrases
• Each keyword phrase should be 3 or 4 word long
• Create keyword phrases for each page by referring to the site map

Title tag

• This should contain the sites main key word phrase at least once
• It is ideal to have maximum 60 words

Meta Keywords

• This should contain keywords for the page and not the site as whole.
• Maximum 250 characters long
• Don’t use the same keyword more than twice
• Don’t use all caps unless the word is an acronym
• Don’t repeat the same word (even capitalized differently) right next to itself
• Don’t get too much obsessed with this since this is not of much value now

Meta Description

• This should describe more about the page and not about the website.
• This is what people see when your page comes up in search engines
• Maximum 200 characters
• Don’t use the same keyword more than twice
• Don’t repeat the same word (even capitalized differently) right next to itself

Headings

• Use key words in heading,
  

  ,

• Adjust the page content using headings, and using css for heading tag is a good option

Text / Page content

• Text should be minimum 250 words, and better it is better to have 500 words or more, if it is less than 250 words most search engine won’t index it.
• In the HTML code for the page, the text should be as close to the beginning of the page as possible, because there is a limit to how far down into a page a search engine spider will go to try to find text. It is generally agreed that this is 3kb. That’s only about 80-100 lines of code! So make sure your text comes before some really long JavaScript menu in the code for the page, or else the search engine won’t make it far enough into the page to index the text. They’ll never see the text if it is buried way down at the end of the code

Images

• Image name should be descriptive and separated by hyphens. For example an image of a company logo would be ideally companyname-logo.jpg
• Alt tags should be filled in to describe the image for text browsers and visually impaired.
• Title tags can be used to describe the picture, this will be displayed before the image is loaded

Anchor tags

• Title tags in anchor are indexed by the search engines, so it is always a good idea to explain in the title tag about the page to which the link leads. And also key words can be added in here.

Robots tag

• The robots Meta tag is more useful for pages you do not want indexed. If you don’t want a page to be indexed, then put this robots tag in the head of your document:

Robots text file

• Make an empty file. Name it “robots.txt”. Put it in the root directory of your server and If you want every robot to be able to index your site, just leave the robots.txt file completely empty but make sure it is there.

Code in robots.txt

User-agent: *

Disallow: /cgi-bin/

Disallow: /tmp/

Disallow: /private/

That example lets the robots coming to your site index everything except what is in your cgi-bin directory, your tmp directory, and your private directory.

Validate your HTML code

• The search engine robots which gather information from your site can really only do two things: 1. Read text. 2. Follow links. That’s all. Modern browsers are much, much smarter than robots. So while you may be able to look at a page using the latest version of your browser, the search engine robots are too dumb to see anything at all if there is a big error in your HTML code. If you have an unclosed HTML tag – for example if you have complicated nested tables, any of which aren’t closed — then that may be the point where the search engine robot gives up trying to read your site. To validate your site, use this link: http://validator.w3.org/

Registering with search engines

• Registering your website with search engines is necessary to get a fair chance of being listed.

Get Links to site

• It is also a good idea to get links to your website from valid sites.

Feel like having this guideline handy with you ? Download it here

And a more basic overview of SEO can be found here…

Read this article and others also on Jeffy’s blog.

i.e. implementing the keywords in the site. And to implement the perfectly sorted out keyword, there are certain simple and basic steps to be followed and they are…

Keywords

• Each page should have a maximum of two key word phrases
• Each keyword phrase should be 3 or 4 word long
• Create keyword phrases for each page by referring to the site map

Title tag

• This should contain the sites main key word phrase at least once
• It is ideal to have maximum 60 words

Meta Keywords

• This should contain keywords for the page and not the site as whole.
• Maximum 250 characters long
• Don’t use the same keyword more than twice
• Don’t use all caps unless the word is an acronym
• Don’t repeat the same word (even capitalized differently) right next to itself
• Don’t get too much obsessed with this since this is not of much value now

Meta Description

• This should describe more about the page and not about the website.
• This is what people see when your page comes up in search engines
• Maximum 200 characters
• Don’t use the same keyword more than twice
• Don’t repeat the same word (even capitalized differently) right next to itself

Headings

• Use key words in heading,
  

  ,

• Adjust the page content using headings, and using css for heading tag is a good option

Text / Page content

• Text should be minimum 250 words, and better it is better to have 500 words or more, if it is less than 250 words most search engine won’t index it.
• In the HTML code for the page, the text should be as close to the beginning of the page as possible, because there is a limit to how far down into a page a search engine spider will go to try to find text. It is generally agreed that this is 3kb. That’s only about 80-100 lines of code! So make sure your text comes before some really long JavaScript menu in the code for the page, or else the search engine won’t make it far enough into the page to index the text. They’ll never see the text if it is buried way down at the end of the code

Images

• Image name should be descriptive and separated by hyphens. For example an image of a company logo would be ideally companyname-logo.jpg
• Alt tags should be filled in to describe the image for text browsers and visually impaired.
• Title tags can be used to describe the picture, this will be displayed before the image is loaded

Anchor tags

• Title tags in anchor are indexed by the search engines, so it is always a good idea to explain in the title tag about the page to which the link leads. And also key words can be added in here.

Robots tag

• The robots Meta tag is more useful for pages you do not want indexed. If you don’t want a page to be indexed, then put this robots tag in the head of your document:

Robots text file

• Make an empty file. Name it “robots.txt”. Put it in the root directory of your server and If you want every robot to be able to index your site, just leave the robots.txt file completely empty but make sure it is there.

Code in robots.txt

User-agent: *

Disallow: /cgi-bin/

Disallow: /tmp/

Disallow: /private/

That example lets the robots coming to your site index everything except what is in your cgi-bin directory, your tmp directory, and your private directory.

Validate your HTML code

• The search engine robots which gather information from your site can really only do two things: 1. Read text. 2. Follow links. That’s all. Modern browsers are much, much smarter than robots. So while you may be able to look at a page using the latest version of your browser, the search engine robots are too dumb to see anything at all if there is a big error in your HTML code. If you have an unclosed HTML tag – for example if you have complicated nested tables, any of which aren’t closed — then that may be the point where the search engine robot gives up trying to read your site. To validate your site, use this link: http://validator.w3.org/

Registering with search engines

• Registering your website with search engines is necessary to get a fair chance of being listed.

Get Links to site

• It is also a good idea to get links to your website from valid sites.

Feel like having this guideline handy with you ? Download it here

And a more basic overview of SEO can be found here…

Read this article and others also on Jeffy’s blog.

i.e. implementing the keywords in the site. And to implement the perfectly sorted out keyword, there are certain simple and basic steps to be followed and they are…

Keywords

• Each page should have a maximum of two key word phrases
• Each keyword phrase should be 3 or 4 word long
• Create keyword phrases for each page by referring to the site map

Title tag

• This should contain the sites main key word phrase at least once
• It is ideal to have maximum 60 words

Meta Keywords

• This should contain keywords for the page and not the site as whole.
• Maximum 250 characters long
• Don’t use the same keyword more than twice
• Don’t use all caps unless the word is an acronym
• Don’t repeat the same word (even capitalized differently) right next to itself
• Don’t get too much obsessed with this since this is not of much value now

Meta Description

• This should describe more about the page and not about the website.
• This is what people see when your page comes up in search engines
• Maximum 200 characters
• Don’t use the same keyword more than twice
• Don’t repeat the same word (even capitalized differently) right next to itself

Headings

• Use key words in heading,
  

  ,

• Adjust the page content using headings, and using css for heading tag is a good option

Text / Page content

• Text should be minimum 250 words, and better it is better to have 500 words or more, if it is less than 250 words most search engine won’t index it.
• In the HTML code for the page, the text should be as close to the beginning of the page as possible, because there is a limit to how far down into a page a search engine spider will go to try to find text. It is generally agreed that this is 3kb. That’s only about 80-100 lines of code! So make sure your text comes before some really long JavaScript menu in the code for the page, or else the search engine won’t make it far enough into the page to index the text. They’ll never see the text if it is buried way down at the end of the code

Images

• Image name should be descriptive and separated by hyphens. For example an image of a company logo would be ideally companyname-logo.jpg
• Alt tags should be filled in to describe the image for text browsers and visually impaired.
• Title tags can be used to describe the picture, this will be displayed before the image is loaded

Anchor tags

• Title tags in anchor are indexed by the search engines, so it is always a good idea to explain in the title tag about the page to which the link leads. And also key words can be added in here.

Robots tag

• The robots Meta tag is more useful for pages you do not want indexed. If you don’t want a page to be indexed, then put this robots tag in the head of your document:

Robots text file

• Make an empty file. Name it “robots.txt”. Put it in the root directory of your server and If you want every robot to be able to index your site, just leave the robots.txt file completely empty but make sure it is there.

Code in robots.txt

User-agent: *

Disallow: /cgi-bin/

Disallow: /tmp/

Disallow: /private/

That example lets the robots coming to your site index everything except what is in your cgi-bin directory, your tmp directory, and your private directory.

Validate your HTML code

• The search engine robots which gather information from your site can really only do two things: 1. Read text. 2. Follow links. That’s all. Modern browsers are much, much smarter than robots. So while you may be able to look at a page using the latest version of your browser, the search engine robots are too dumb to see anything at all if there is a big error in your HTML code. If you have an unclosed HTML tag – for example if you have complicated nested tables, any of which aren’t closed — then that may be the point where the search engine robot gives up trying to read your site. To validate your site, use this link: http://validator.w3.org/

Registering with search engines

• Registering your website with search engines is necessary to get a fair chance of being listed.

Get Links to site

• It is also a good idea to get links to your website from valid sites.

Feel like having this guideline handy with you ? Download it here

And a more basic overview of SEO can be found here…

Read this article and others also on Jeffy’s blog.