Author Archives: Anoop K

About Anoop K

Anoop is a Digital Marketing professional at Bridge Global. He is very passionate about learning new trends in digital marketing and he loves to read and write trending topics related to the technology world.

Everything A Beginner Wants to Know About Programmatic Advertising

Anoop K 7 April 2020 Digital Marketing

Programmatic Advertising will be the future of Digital Advertising. Programmatic Advertising is the way of buying, selling, and optimizing digital campaigns automatically. It automates the ads using AI algorithms to target the audience. Programmatic Advertising helps you to avoid unwanted …

6 Ways Artificial Intelligence Is Transforming Digital Marketing

Anoop K 31 October 2019 Artificial Intelligence

Artificial Intelligence (AI) is a science that thinks and responds like a human using the data and algorithms given to reduce the effort of the human. AI can analyze more data deeper and can give the results more accurate than …