7 Amazing Reasons Why Mobile App Is a Good Idea for Your Business
Do you feel contented in having a dedicated website for your business? Are you happy about the mobile-friendly website your business takes pride in? If ‘Yes’ to both these questions; Good Going!
But having a pretty good web presence and maintaining a mobile-friendly website may not give you the necessary edge over your competitors. The following reasons explain how your business will be missing out greatly if it does not have a dedicated mobile app.
a. Huge mobile phone user penetration
As per a study from Statista, 56.5 percent of the global population used a mobile phone, in 2013. It grew to 64.5% in 2017 with an estimated forecasted growth of 67.1% in 2019.
b. Mobile web usage exceeds that of desktop
Studies show that apps have surpassed web browsers in terms of internet usage. Another study by Flurry as reported by Techcrunch says that daily time spent in mobile apps has also surpassed web consumption.
c. Mobile apps are smarter than web apps
Though both apps and mobile websites can be accessed on handheld devices, former is a smarter option as it offers a diverse range of benefits. Native mobile apps are compatible with the device’s native features. This gives mobile apps superiority over websites.
If you haven’t considered building a mobile app as one of your strategic business moves yet, it’s high time to do so.
Let’s move on to analyse how mobile apps can help your business to flourish.
How Will Mobile Apps Help your Business To Grow?
Creating a mobile strategy centring on a dedicated mobile app can yield massive benefits to your business. Check out how…
1. Your brand stays visible 24/7
Mobile apps do the wonderful job of making your business available to your customers all the time. As they carry your app in their personal gadgets, it is impossible for them not to take notice of it. Your brand stays visible to them 24/7 and can access you just by touching the home screen. Apps help you connect with your prospective clients even if they are away from their computers.
A well-designed app with attractive features and efficient functionality can hook customers for a longer time. Hearing and/or seeing a brand frequently will enhance the chances of becoming its fan. Therefore apps are a sure shot way to build brand recognition and thereby boost sales.
2. Improved personalized experience
Personalised dealing is something that everyone loves to get, and your target audience is not an exception. They will fall in love with your brand if you connect with them in the most personalized manner. Mobile apps have the ability to track and observe user engagement. This helps in offering a personalized experience to your clients.
App users can systematise their preferences after downloading the app. These preferences will help you serve them better by providing only customized content to them. Apps with location-based services can be a real winner as they can give custom suggestions and updates based on users’ location.
3. More value and engagement
App’s ability to offer personalized experiences gives enhanced value and engagement to its users. Timely messages and push notifications of relevant value are of great significance. Digitizing your loyalty program is an amazing way to enhance the value given through app. If your clients can redeem loyalty points through the app, their engagement and brand loyalty will definitely soar.
Clients should also be able to book seats in a restaurant, order items from the cart, register for events, fill up forms etc. as per the nature of the app. Integrating social features into your app is another great way to improve engagement. When app users are engaged with your app for a longer time, chances are high that they will buy your product/service.
4. Direct marketing channel
Apps serve as an excellent direct marketing channel through which your business stands benefitted. Marketing cannot become more direct than this as you can provide all the relevant info at clients’ fingertips. Passing info on deals, stock additions, news feeds, special sales, festival offers, booking forms, purchase reminders etc. becomes super-easy and effective. Adding push notification feature will enhance the results. The ability to directly update your target audience about your business whenever it makes sense will help you convert faster.
5. Enhanced customer loyalty
Loyalty is the most prized quality that every business expects from their clients. A dedicated business app is a great way to build customer loyalty. Huge amounts of advertising material surround our target audience. All the billboards, signage, colourful ads through print and digital media, flyers, attractive websites etc. out there are sufficient to confuse them. In this scenario, a mobile app is the best way to establish a true and honest association with your target audience.
App keeps your clients closer to you. It helps you to retain them through relevant and timely connections. With a super engaging app, you can cultivate customer loyalty excellently.
6. Gives an aura of innovation to your business
Who doesn’t like their business to be viewed as innovative and forward-looking? Adopting a mobile first attitude is a definite way to give an innovative outlook on your business. Think about the problems that you want to solve or the ways in which your business can serve your clients better. Design an app that will satisfy this requirement. There is no doubt that your tech-savvy clients will thank you for building the app. It will also prove to the world that your business is on the cutting edge of technology.
7. Competitive advantage
If you are in an industry where there aren’t any businesses with dedicated mobile apps, you stand a chance to win competitive advantage. Apps are a great way to turn fence-sitting prospects into leads and loyal clients. If you competitor has launched an app, there is no time for you to waste. You can’t just sit and see your competitor getting away with your customers. You need to immediately adopt mobile app as a strategic business move. This will indeed help you to retain existing clients as well as attract new ones.
It is a truth that launching an app is not a panacea for all your business problems. But no one can deny the positive benefits that an app can bring to your business.
If you are planning to have a customized mobile app for your business, start planning in the right direction.
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