Glänser
In the fast-paced world of digital commerce, businesses often struggle to strike a balance between speed, quality, and accountability. Projects take too long, costs spiral, and the original vision often gets diluted between multiple vendors.
Glänser, a Swedish digital innovation company, set out to change that. Their mission is to make digital transformation simple, fast, and continuously valuable. Rather than treating digital projects as one-off deliveries, Glänser aims to build long-term ecosystems that evolve and perform every single month.
When Glänser began shaping its delivery model around AI, modular technology, and accountability, it partnered with Bridge Global to make it a reality. Having collaborated previously on complex Litium-based ecommerce projects, Glänser’s founders trusted Bridge Global’s engineering depth and reliability to help build their new AI-powered foundation.
Requirements
Glänser wanted to create an AI-based coding engine capable of transforming how enterprise ecommerce platforms are built and maintained. Their specific goals were to:
- Reduce project setup and delivery time by up to 50%.
- Automate the creation of user stories, project structures, and code generation directly from client requirements and Figma designs.
- Build a library of reusable Litium components and plug-and-play extensions that could be installed across projects, improving scalability and consistency.
- Integrate Litium with popular ERP systems (e.g., Business Central, Monitor, and PengVin) to automate data exchange and synchronize online orders with backend systems.
- Build a foundation that allows multi-platform support in the future, expanding beyond Litium while maintaining the same efficiency model.
Additionally, Glänser wanted Bridge Global to provide digital marketing and content support, ensuring that their new identity and model were communicated clearly to potential Nordic customers.
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Challenges
The main challenge lay in redefining the traditional delivery model used across enterprise digital projects:
- Fragmented workflows: Multiple vendors often handle design, development, and integrations, leading to inconsistent results and delays.
- Manual project setup: Each new ecommerce implementation required repetitive manual coding and configuration, consuming valuable time and introducing human errors.
- ERP integration complexity: Every client used a different ERP system, making synchronization with Litium a significant technical and architectural challenge.
- Scalability and performance: The new AI coding engine needed to be modular, maintainable, and extensible across future platforms and technologies.
Glänser’s vision required a partner capable of combining enterprise-grade .NET and Litium expertise with AI innovation and modern engineering practices - a balance that Bridge Global was well-positioned to deliver.
Approach and Solutions
Bridge Global worked as Glänser’s strategic technology partner, designing the architecture, user experience, and AI-driven logic behind the platform.
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1. AI-Based Coding Engine
- Analyzes client requirements and design files (Figma).
- Automatically generates user stories, project boards, and base Litium modules.
- Sets up a working accelerator project, cutting down initial development time by nearly half.
- ERP data (products, inventory, pricing) automatically syncs to the Litium site.
- Orders placed online flow back to the ERP without disrupting existing backend workflows. This allows manufacturers to add an online sales channel with zero operational friction, boosting sales while keeping their core ERP processes intact.
AI team collaborated closely with Glänser’s product owners to build an intelligent engine that:
This engine serves as the core of Glänser’s fast-delivery promise.
2. Modular and Reusable Functional Library ComponentsWe developed a library of reusable Litium components — pre-tested, configurable modules that can be plugged into new projects with minimal rework. This approach not only ensures consistency and quality but also enables faster estimation, predictable delivery timelines, and easier maintenance.
3. Smart ERP IntegrationsWe built standardized integration modules for major ERP systems used by B2B manufacturers. Through the new engine:
Our team also supports Glänser’s digital marketing and content strategy, ensuring that the brand’s message stays consistent across platforms.
Highlights
- 45–50% faster project setup: AI-driven automation reduces manual coding and setup tasks.
- End-to-end solution ownership: Bridge handles architecture, development, integration, and design in close alignment with Glänser’s team.
- Reusable Litium component library: Faster development cycles and reduced technical debt across projects.
- Seamless ERP-Litium synchronization: Automatic data exchange enhances efficiency for B2B clients.
- Multi-platform readiness: The solution is designed to evolve beyond Litium, supporting future digital ecosystems.
The Outcome
The collaboration between Glänser and Bridge Global has laid the foundation for a new way of delivering digital commerce solutions: one that replaces long, consultant-heavy projects with a faster, AI-enabled, subscription-based model. Glänser now stands positioned to lead the Nordic digital commerce space with a model that is scalable, efficient, and truly future-ready.
The Technologies Used
Coding Engine: Python, OpenAI SDK, Anthropic SDK, Langchain, TKinder, PostgreSQL
Reusable Functional Library: .NET Core, C#, React.js, GraphQL, Azure Functions, Azure DevOps, Azure Service Bus, API Management, RestAPI, SQL Server
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