The differences between Indian and Dutch designers.

Willem Woudenberg (Edenspiekermann) and Frits Lintmeijer organised an intercultural workshop for Indian and Dutch professionals at this year’s Design Yatra in Mumbai.

Masculinity, group work and uncertainty avoidance

Text by DutchDFA

“Indian designers take time to argue all the ins and outs of a problem. Dutch are more eager to structure and conclude,” concludes Frits Lintmeijer after a series of vivid ‘Intercultural workshops’ at Designyatra. Twenty Indian and Dutch professionals tackled imaginary problems with brothers and boats, made a mood-board and designed a landmark to discover and understand cultural differences, with the ultimate goal to improve mutual business. What differences did we see in the approach to solve a problem, was the main question each time.

Willem Woudenberg (Edenspiekermann, who have a collaboration with Indian agency Eureka) had an interesting observation: the Indian participants did not stop bringing in new solutions even during the presentations. The Dutch tended to take the lead in structuring the problem and bringing the input to a conclusion. It brought up questions about formal and informal leadership, individualism versus groupwork and long term versus short term focus. The energetic atmosphere was created by the young Indian women who were very active in the discussions, which also brought up the topic of gender in the design business.

Hofstede’s model of five cultural dimensions improved the understanding of the role of cultural differences and how they work out between the two countries. We are more equal on uncertainty avoidance and differ most on masculinity and individualism.

Read more:

http://www.edenspiekermann.com/en/blog/intercultural-workshop-at-design-yatra-20091/

Willem Woudenberg (Edenspiekermann) and Frits Lintmeijer organised an intercultural workshop for Indian and Dutch professionals at this year’s Design Yatra in Mumbai.

Masculinity, group work and uncertainty avoidance

Text by DutchDFA

“Indian designers take time to argue all the ins and outs of a problem. Dutch are more eager to structure and conclude,” concludes Frits Lintmeijer after a series of vivid ‘Intercultural workshops’ at Designyatra. Twenty Indian and Dutch professionals tackled imaginary problems with brothers and boats, made a mood-board and designed a landmark to discover and understand cultural differences, with the ultimate goal to improve mutual business. What differences did we see in the approach to solve a problem, was the main question each time.

Willem Woudenberg (Edenspiekermann, who have a collaboration with Indian agency Eureka) had an interesting observation: the Indian participants did not stop bringing in new solutions even during the presentations. The Dutch tended to take the lead in structuring the problem and bringing the input to a conclusion. It brought up questions about formal and informal leadership, individualism versus groupwork and long term versus short term focus. The energetic atmosphere was created by the young Indian women who were very active in the discussions, which also brought up the topic of gender in the design business.

Hofstede’s model of five cultural dimensions improved the understanding of the role of cultural differences and how they work out between the two countries. We are more equal on uncertainty avoidance and differ most on masculinity and individualism.

Read more:

http://www.edenspiekermann.com/en/blog/intercultural-workshop-at-design-yatra-20091/

Willem Woudenberg (Edenspiekermann) and Frits Lintmeijer organised an intercultural workshop for Indian and Dutch professionals at this year’s Design Yatra in Mumbai.

Masculinity, group work and uncertainty avoidance

Text by DutchDFA

“Indian designers take time to argue all the ins and outs of a problem. Dutch are more eager to structure and conclude,” concludes Frits Lintmeijer after a series of vivid ‘Intercultural workshops’ at Designyatra. Twenty Indian and Dutch professionals tackled imaginary problems with brothers and boats, made a mood-board and designed a landmark to discover and understand cultural differences, with the ultimate goal to improve mutual business. What differences did we see in the approach to solve a problem, was the main question each time.

Willem Woudenberg (Edenspiekermann, who have a collaboration with Indian agency Eureka) had an interesting observation: the Indian participants did not stop bringing in new solutions even during the presentations. The Dutch tended to take the lead in structuring the problem and bringing the input to a conclusion. It brought up questions about formal and informal leadership, individualism versus groupwork and long term versus short term focus. The energetic atmosphere was created by the young Indian women who were very active in the discussions, which also brought up the topic of gender in the design business.

Hofstede’s model of five cultural dimensions improved the understanding of the role of cultural differences and how they work out between the two countries. We are more equal on uncertainty avoidance and differ most on masculinity and individualism.

Read more:

http://www.edenspiekermann.com/en/blog/intercultural-workshop-at-design-yatra-20091/

Willem Woudenberg (Edenspiekermann) and Frits Lintmeijer organised an intercultural workshop for Indian and Dutch professionals at this year’s Design Yatra in Mumbai.

Masculinity, group work and uncertainty avoidance

Text by DutchDFA

“Indian designers take time to argue all the ins and outs of a problem. Dutch are more eager to structure and conclude,” concludes Frits Lintmeijer after a series of vivid ‘Intercultural workshops’ at Designyatra. Twenty Indian and Dutch professionals tackled imaginary problems with brothers and boats, made a mood-board and designed a landmark to discover and understand cultural differences, with the ultimate goal to improve mutual business. What differences did we see in the approach to solve a problem, was the main question each time.

Willem Woudenberg (Edenspiekermann, who have a collaboration with Indian agency Eureka) had an interesting observation: the Indian participants did not stop bringing in new solutions even during the presentations. The Dutch tended to take the lead in structuring the problem and bringing the input to a conclusion. It brought up questions about formal and informal leadership, individualism versus groupwork and long term versus short term focus. The energetic atmosphere was created by the young Indian women who were very active in the discussions, which also brought up the topic of gender in the design business.

Hofstede’s model of five cultural dimensions improved the understanding of the role of cultural differences and how they work out between the two countries. We are more equal on uncertainty avoidance and differ most on masculinity and individualism.

Read more:

http://www.edenspiekermann.com/en/blog/intercultural-workshop-at-design-yatra-20091/