Author Archives: Marchelle Abrahams

About Marchelle Abrahams

Writer by day, dream catcher by night. Marchelle Abrahams cut her teeth during the infancy of the internet when the dial sound of the modem was more than a soundbite at a rave. Not a Millennial and not a Boomer, Marchelle is an in-betweener, making her a special breed of human. As a qualified journalist, Marchelle believes her superpower is stringing a few words together and people reading them. That, and the ability to take her kids on with her unique brand of gnarly comebacks.

How to Make Software Development Partnerships a Success

4 February 2026 Custom Software Development

Most software development partnerships don’t fail from a lack of talent. They fail from a lack of alignment. Two capable teams, solid technology, clear budgets, and still, the wheels come off. The culprit? Mismatched expectations buried beneath polite kickoff meetings …

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