Author Archives: Mahasweta Bose

About Mahasweta Bose

Mahasweta Bose is a passionate writer with a decade of experience in the digital marketing industry. Professionally, she weaves powerful narratives for brands in the tech, lifestyle, and wellness domains. When she’s not shaping brand voices, you'll find her perfecting her éclairs or binge-watching crime thrillers.

How AI Can Help Businesses Become More Customer-Centric

In today’s hyper-competitive marketplace, where offerings are increasingly commoditized, customer experience has replaced price and features as the true differentiator. As expectations rise, organizations are moving from product-led thinking to customer centric digital transformation, aiming to anticipate needs, personalize interactions, …

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