7 Tips and Tricks to Get More Customers to your E-commerce Store
Attracting customers to an e-commerce store may sound easy. But both the well-established and new e-commerce merchants know that getting traffic to online stores is a challenging chore. Here, I am trying to list out some very useful tips and tricks to attract lots of customers to your e-commerce store.
1. Have good images and descriptions of your products
There is no doubt that your store’s website should be beautiful and professional. Adding attractive photos of the products you sell helps you in enhancing the look and feel of the store. So, e-commerce product photography is something you can’t avoid to overlook.
It’s better to put simple and stunning pictures of your new products than to post a lengthy essay about them. Do not forget to add a very brisk and clear product description highlighting their USPs. Adding videos of the product gives an added advantage.
2. Give customers a good reason to buy products
Giving your prospects some trigger to buy your products is essential. Customers of all products love promo codes, discounts, free shipping and gifts. Implement user-generated content such as reviews and testimonials to generate an authentic feel to the site. Encourage your clients to add recommendations and reviews of your product on social media platforms. Highlighting such reviews from the contact list in your site will definitely boost customer’s decision of buying that product. Invest time to enhance your brand’s social media presence through effective marketing strategies.
Personalized home pages and landing pages will give your customers an effortless shopping experience. Offering subscription services are another great way to excite and retain your customers.
3. Use a live chat support
Offering instant online support is a great way to attract more customers to your online store. Immediate answers to their questions and customer support-backed online transactions give a great boost to shoppers. They will get the feel of walking into a physical store and shooting their doubts directly to the customer care executive. You need to take extreme care in giving replies to comments and queries of customers as soon as possible.
4. Website theme design
Using a responsive theme design for your website helps in making your e-commerce portal an attractive one. Give more attention to mobile-friendly themes because shopping is more from mobile devices nowadays. Provide a high performing search experience to customers. Easy-to-use menu bar and categories are essential. You also need to integrate user-friendly shopping cart and checkout pages.
5. Omnichannel strategies
Omnichannel retailing provides customers with a seamless shopping experience across all channels. It helps to increase e-commerce sales by the ability to sell on more than one marketplaces using your e-commerce website products and inventories.
Read more about Omnichannel Retailing.
6. Collect customer information
The more you know about your customers, the more efficiently you can serve them. It helps you to make wise inventory decisions. Having their names and contact addresses help you to reach out to them in future marketing endeavours. It also helps you to send birthday offers, give product suggestions etc. Using the right tools will help you to collect their address, preferred payment mode, shopping routine, browsing preferences etc.
7. SEO Strategies
Merchants should use various SEO strategies for making their brands rank higher in search engines. You can invest in showing your e-commerce shop’s ads in Google search results. More customers can be attracted using organic and non-organic (paid) strategies to get higher sales conversions.
As an online retailer, your store might be having exactly those things that your target customers need. But that is not enough. You need to bring those customers into your e-commerce store to show them your store’s potential. You need to retain those customers to make them loyal to your business. The above-discussed tips and tricks will be of great use in realising your e-commerce ambitions.
Read here to know about the best e-commerce solutions to build a perfect online store.