Executive Summary

Cart abandonment remains one of the biggest revenue drains in ecommerce, with poor checkout UX as a leading cause. Lengthy forms, forced account creation, and clunky mobile experiences frustrate shoppers, driving them away at the final stage.

This whitepaper explores how streamlined checkout design can directly boost conversions and customer satisfaction. It outlines best practices such as reducing steps, enabling guest checkout, optimizing for mobile, and integrating trusted payment options. Through a fictional case study, we demonstrate measurable gains from UX improvements, showing how a frictionless checkout not only increases sales but also strengthens long-term customer loyalty.