{"id":9356,"date":"2018-01-01T12:17:25","date_gmt":"2018-01-01T12:17:25","guid":{"rendered":"https:\/\/www.bridge-global.com\/blog\/\/?p=9356"},"modified":"2022-04-01T10:27:04","modified_gmt":"2022-04-01T10:27:04","slug":"7-amazing-reasons-why-mobile-app-is-a-good-idea-for-your-business","status":"publish","type":"post","link":"https:\/\/www.bridge-global.com\/blog\/7-amazing-reasons-why-mobile-app-is-a-good-idea-for-your-business\/","title":{"rendered":"7 Amazing Reasons Why Mobile App Is a Good Idea for Your Business"},"content":{"rendered":"<div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-0791e34e\" data-vce-do-apply=\"all el-0791e34e\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-0bf86bfc\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-0bf86bfc\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-0bf86bfc\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-699366a9\" data-vce-do-apply=\"all el-699366a9\"><h3><noscript>\r\n<style>.vce-row-container .vcv-lozad {display: none}<\/style>\r\n<p><\/p><\/noscript><\/h3><div><h3><noscript>\r\n<style>.vce-row-container .vcv-lozad {display: none}<\/style>\r\n<p><\/p><\/noscript><\/h3><div><h2><noscript>\r\n<style>.vce-row-container .vcv-lozad {display: none}<\/style>\r\n<p><\/p><\/noscript><\/h2><div><p><!--:en--><\/p><p>Do you feel contented in having a dedicated website for your business? Are you happy about the mobile-friendly website your business takes pride in? If \u2018Yes\u2019 to both these questions; Good Going!<\/p><p>But having a pretty good web presence and maintaining a mobile-friendly website may not give you the necessary edge over your competitors. The following reasons explain how your business will be missing out greatly if it does not have a dedicated mobile app.<\/p><h2><em><strong>a. Huge mobile phone user penetration<\/strong><\/em><\/h2><p>As per a study from <a title=\"Mobile phone user penetration as percentage of the population worldwide from 2013 to 2019*\" href=\"https:\/\/www.statista.com\/statistics\/470018\/mobile-phone-user-penetration-worldwide\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a>, 56.5 percent of the global population used a mobile phone, in 2013. It grew to 64.5% in 2017 with an estimated forecasted growth of 67.1% in 2019.<\/p><p><em><strong>b. Mobile web usage exceeds that of desktop<\/strong><\/em><\/p><p><a title=\"Mobile web usage overtakes desktop for first time\" href=\"http:\/\/www.telegraph.co.uk\/technology\/2016\/11\/01\/mobile-web-usage-overtakes-desktop-for-first-time\/\" target=\"_blank\" rel=\"noopener\">Studies<\/a> show that apps have surpassed web browsers in terms of internet usage. Another study by Flurry as reported by <a title=\"Flurry: Time Spent On Mobile Apps Has Surpassed Web Browsing\" href=\"https:\/\/techcrunch.com\/2011\/06\/20\/flurry-time-spent-on-mobile-apps-has-surpassed-web-browsing\/\" target=\"_blank\" rel=\"noopener\">Techcrunch<\/a> says that daily time spent in mobile apps has also surpassed web consumption.<\/p><h2><em><strong>c. Mobile apps are smarter than web apps<\/strong><\/em><\/h2><p>Though both apps and mobile websites can be accessed on handheld devices, former is a smarter option as it offers a diverse range of benefits. Native mobile apps are compatible with the device\u2019s native features. This gives mobile apps superiority over websites.<\/p><p>If you haven\u2019t considered building a mobile app as one of your strategic business moves yet, it\u2019s high time to do so.<\/p><p>Let\u2019s move on to analyse how mobile apps can help your business to flourish.<\/p><h2><strong>How Will Mobile Apps Help your Business To Grow?<\/strong><\/h2><p>Creating a mobile strategy centering on a dedicated mobile app can yield massive benefits to your business. Check out how...<\/p><h3><strong>1. Your brand stays visible 24\/7<\/strong><\/h3><p>Mobile apps do a wonderful job of making your business available to your customers all the time. As they carry your app in their personal gadgets, it is impossible for them not to take notice of it. Your brand stays visible to them 24\/7 and can access you just by touching the home screen. Apps help you connect with your prospective clients even if they are away from their computers.<\/p><p>A well-designed app with attractive features and efficient functionality can hook customers for a longer time. Hearing and\/or seeing a brand frequently will enhance the chances of becoming its fan. Therefore apps are a sure shot way to build brand recognition and thereby boost sales.<\/p><h3><strong>2. Improved personalized experience<\/strong><\/h3><p>Personalized dealing is something that everyone loves to get, and your target audience is not an exception. They will fall in love with your brand if you connect with them in the most personalized manner. Mobile apps have the ability to track and observe user engagement. This helps in offering a personalized experience to your clients.<\/p><p>App users can systematize their preferences after downloading the app. These preferences will help you serve them better by providing only customized content to them. <a title=\"How To Choose The Best Location Based Service Technology For Your App?\" href=\"..\/how-to-choose-the-best-location-based-service-technology-for-your-app\" target=\"_blank\" rel=\"noopener\">Apps with location-based services<\/a> can be a real winner as they can give custom suggestions and updates based on user's location.<\/p><h3><strong>3. More value and engagement<\/strong><\/h3><p>App\u2019s ability to offer personalized experiences gives enhanced value and engagement to its users. Timely messages and push notifications of relevant value are of great significance. Digitizing your loyalty program is an amazing way to enhance the value given through the app. If your clients can redeem loyalty points through the app, their engagement and brand loyalty will definitely soar.<\/p><p>Clients should also be able to book seats in a restaurant, order items from the cart, register for events, fill up forms, etc. as per the nature of the app. Integrating social features into your app is another great way to improve engagement. When app users are engaged with your app for a longer time, chances are high that they will buy your product\/service.<\/p><h3><strong>4. Direct marketing channel<\/strong><\/h3><p>Apps serve as an excellent direct marketing channel through which your business stands benefitted. Marketing cannot become more direct than this as you can provide all the relevant info at clients\u2019 fingertips. Passing info on deals, stock additions, news feeds, special sales, festival offers, booking forms, purchase reminders, etc. becomes super-easy and effective. Adding a push notification feature will enhance the results. The ability to directly update your target audience about your business whenever it makes sense will help you convert faster.<\/p><h3><strong>5. Enhanced customer loyalty<\/strong><\/h3><p>Loyalty is the most prized quality that every business expects from its clients. A dedicated business app is a great way to build customer loyalty. Huge amounts of advertising material surround our target audience. All the billboards, signage, colorful ads through print and digital media, flyers, attractive websites, etc. out there are sufficient to confuse them. In this scenario, a mobile app is the best way to establish a true and honest association with your target audience.<\/p><p>The app keeps your clients closer to you. It helps you to retain them through relevant and timely connections. With a super engaging app, you can cultivate customer loyalty excellently.<\/p><h3><strong>6. Gives an aura of innovation to your business<\/strong><\/h3><p>Who doesn\u2019t like their business to be viewed as innovative and forward-looking? Adopting a mobile-first attitude is a definite way to give an innovative outlook on your business. Think about the problems that you want to solve or the ways in which your business can serve your clients better. Design an app that will satisfy this requirement. There is no doubt that your tech-savvy clients will thank you for building the app. It will also prove to the world that your business is on the cutting edge of technology.<\/p><h3><strong>7. Competitive advantage<\/strong><\/h3><p>If you are in an industry where there aren\u2019t any businesses with dedicated mobile apps, you stand a chance to win a competitive advantage. Apps are a great way to turn fence-sitting prospects into leads and loyal clients. If your competitor has launched an app, there is no time for you to waste. You can\u2019t just sit and see your competitor getting away with your customers. You need to immediately adopt a mobile app as a strategic business move. This will indeed help you to retain existing clients as well as attract new ones.<\/p><h2><strong>Conclusion<\/strong><\/h2><p>It is a truth that launching an app is not a panacea for all your business problems. But no one can deny the positive benefits that an app can bring to your business.<\/p><p>If you are planning to have a customized mobile app for your business, start planning in the right direction.<\/p><p><a title=\"Bridge Global | Get the best solution from the best team\" href=\"http:\/\/bridge-global.com\/\" target=\"_blank\" rel=\"noopener\">Bridge Global<\/a> is a Dutch IT solution specialist with a presence across the globe. We have been providing customized and successful software solutions to our global clients for more than a decade. We follow a unique strategy of connecting brilliant IT experts with enterprises in need of them. You can choose the right <a title=\"Bridge Global | Delivery Models BeABridgy Self Organized team \" href=\"http:\/\/www.bridge-global.com\/services\/delivery-models\" target=\"_blank\" rel=\"noopener\">delivery model<\/a> that suits your business needs. If you have any kind of software solution needs, please<strong> <a title=\"Bridge Global | BeABridgy Self Organized team\" href=\"http:\/\/www.bridge-global.com\/contact-us\" target=\"_blank\" rel=\"noopener\">Get In Touch With Us<\/a>.<\/strong><\/p><p><!--:--><!--:nl--><\/p><p><!--:--><!--:sv--><\/p><p><!--:--><!--:de--><\/p><p><!--:--><\/p><\/div><div><!--Start of Tawk.to Script (0.7.1)--> <!--End of Tawk.to Script (0.7.1)--><\/div><\/div><div><!--Start of Tawk.to Script (0.7.1)--> <!--End of Tawk.to Script (0.7.1)--><\/div><\/div><div><!--Start of Tawk.to Script (0.7.1)--> <!--End of Tawk.to Script (0.7.1)--><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Do you feel contented in having a dedicated website for your business? Are you happy about the mobile-friendly website your business takes pride in? If \u2018Yes\u2019 to both these questions; Good Going!But having a pretty good web presence and maintaining &hellip;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":83,"featured_media":30006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119],"tags":[],"class_list":["post-9356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-app-development"],"featured_image_src":"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2018\/01\/Why-Mobile-App-Is-a-Good-Idea-for-Your-Business.jpg","author_info":{"display_name":"Preethi Saro Philip","author_link":"https:\/\/www.bridge-global.com\/blog\/author\/preethi\/"},"_links":{"self":[{"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/posts\/9356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/comments?post=9356"}],"version-history":[{"count":9,"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/posts\/9356\/revisions"}],"predecessor-version":[{"id":50073,"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/posts\/9356\/revisions\/50073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/media\/30006"}],"wp:attachment":[{"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/media?parent=9356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/categories?post=9356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/tags?post=9356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}