{"id":47738,"date":"2021-05-05T06:53:06","date_gmt":"2021-05-05T06:53:06","guid":{"rendered":"https:\/\/www.bridge-global.com\/blog\/?p=47738"},"modified":"2021-07-12T03:51:01","modified_gmt":"2021-07-12T03:51:01","slug":"digital-marketing-trends-2021","status":"publish","type":"post","link":"https:\/\/www.bridge-global.com\/blog\/digital-marketing-trends-2021\/","title":{"rendered":"11 Key Digital Marketing Trends That Make You a Winner in 2021"},"content":{"rendered":"<div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-3dd3b307\" data-vce-do-apply=\"all el-3dd3b307\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-8ca79902\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-8ca79902\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-8ca79902\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-ff27e644\" data-vce-do-apply=\"all el-ff27e644\"><p>Digital marketing trends are never stagnant. They ebb and flow with the changing times. Technology and consumer behavior are one of the driving forces of change for the digital marketing industry. It is why trends are constantly evolving.&nbsp;&nbsp;<\/p><p>Upcoming technologies in business are leading the <a href=\"https:\/\/www.cnbc.com\/advertorial\/a-new-normal-resilience-of-a-digital-economy\/\" target=\"_blank\" rel=\"nofollow noopener\">\u2018new normal\u2019 with the resilience of a digital economy<\/a>. We are seeing digital revolutions on varying degrees, from entrepreneurs to large enterprises, in order to continue promoting <a href=\"https:\/\/cybersecurity.att.com\/blogs\/security-essentials\/how-secured-are-touchless-solutions\" target=\"_blank\" rel=\"nofollow noopener\">touchless solutions<\/a> in the face of a worldwide health and economic crisis.&nbsp;<\/p><p>And although some digital marketing and SEO trends stick year after year, like investing in SEO, upcoming <a href=\"https:\/\/www.bridge-global.com\/blog\/digital-marketing-strategies-for-enterprises\/\" target=\"_blank\" rel=\"noopener\">digital marketing trends<\/a> are catching on, improving modern businesses, especially in this post-pandemic environment.&nbsp;<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top vcv-state--show-resizer\" id=\"el-6a21c3f2\" data-vce-do-apply=\"all el-6a21c3f2\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-13122780\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-13122780\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-13122780\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-103cb6e2\" data-vce-do-apply=\"all el-103cb6e2\"><h2>11 Digital Marketing Trends of 2021<\/h2><\/div><\/div><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-f94f5c6c\" data-vce-do-apply=\"all el-f94f5c6c\"><h2>1. Digital Technology<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-3236e23d\" data-vce-do-apply=\"all el-3236e23d\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-4526efb7\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-4526efb7\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-4526efb7\"><div class=\"vce-single-image-container vce-single-image--align-center\"><div class=\"vce vce-single-image-wrapper\" id=\"el-c0724ef2\" data-vce-do-apply=\"all el-c0724ef2\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 100%; width: 300px;\"><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image vcv-lozad\" data-src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/Digital-Technology-11-Digital-Marketing-trends-2021-scaled.jpg\" width=\"300\" height=\"300\" src=\"\" data-img-src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/Digital-Technology-11-Digital-Marketing-trends-2021-scaled.jpg\" alt=\"Digital Technology - 11 digital marketing trends 2021\" title=\"People search\" \/><noscript>\n        <img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image\" src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/Digital-Technology-11-Digital-Marketing-trends-2021-scaled.jpg\" width=\"300\" height=\"300\" alt=\"Digital Technology - 11 digital marketing trends 2021\" title=\"People search\" \/>\n      <\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\" id=\"el-4b3a7b6d\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-4b3a7b6d\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-4b3a7b6d\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-22a7bc43\" data-vce-do-apply=\"all el-22a7bc43\"><p>If you are a digital marketer, you must capitalize on the fact that companies are moving online and are keeping up with <a href=\"https:\/\/www.forbes.com\/sites\/brianrashid\/2017\/06\/13\/digital-transformation-and-innovation-in-todays-business-world\/?sh=221c93144905\" target=\"_blank\" rel=\"nofollow noopener\">digital transformations and innovations for business<\/a>. Digital technology promotes a sharing economy where data sharing and peer-to-peer communication are the norms.&nbsp;&nbsp;<\/p><p>Digital technology also opens the door to greater automation in businesses, which increasingly rely on <a href=\"https:\/\/searchcloudcomputing.techtarget.com\/definition\/Software-as-a-Service\" target=\"_blank\" rel=\"nofollow noopener\">SaaS (Software-as-a-Service)<\/a> and Micro-SaaS technologies to thrive. It affects digital marketing significantly. Instead of going global, digital marketers should concentrate on hyper-local SEO to better align their clients with their target markets and raise ROI.&nbsp;<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-d082475a\" data-vce-do-apply=\"all el-d082475a\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-56c1a953\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-56c1a953\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-56c1a953\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-1fb973be\" data-vce-do-apply=\"all el-1fb973be\"><p>Digital innovations are now assisting digital marketers in engaging with their customers more effectively and efficiently. The use of <a href=\"https:\/\/microsoft.softvire.com.au\/post-timeline\/20-crm-tools-for-small-businesses-in-2021\/\" target=\"_blank\" rel=\"nofollow noopener\">CRM (Customer Relationship Management)<\/a> software, <a href=\"https:\/\/cybersecurity.att.com\/blogs\/security-essentials\/3-steps-to-better-cybersecurity-in-touchless-business-solutions-part-3-of-3\" target=\"_blank\" rel=\"nofollow noopener\">automated retail<\/a>, and<a href=\"https:\/\/www.bridge-global.com\/blog\/ai-trends\/\" target=\"_blank\" rel=\"noopener\"> AI<\/a> and <a href=\"https:\/\/www.bridge-global.com\/blog\/what-is-machine-learning\/\" target=\"_blank\" rel=\"noopener\">Machine Learning<\/a> are now staples in <a href=\"https:\/\/www.bridge-global.com\/services\/digital-marketing-services\" target=\"_blank\" rel=\"noopener\">digital marketing<\/a>.&nbsp;<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-c91306df\" data-vce-do-apply=\"all el-c91306df\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-6ac14a52\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-6ac14a52\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-6ac14a52\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-b37a80c6\" data-vce-do-apply=\"all el-b37a80c6\"><h2>2. Video Marketing&nbsp;<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-1c882aac\" data-vce-do-apply=\"all el-1c882aac\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-f8ca0eb6\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-f8ca0eb6\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-f8ca0eb6\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-4e7e43ce\" data-vce-do-apply=\"all el-4e7e43ce\"><p>Around <a href=\"https:\/\/www.impactbnd.com\/blog\/video-marketing-in-2019-infographic\" target=\"_blank\" rel=\"noopener\">70% of customers post a brand's video<\/a>. Video content can bring a 72% increase in a brand\u2019s conversion rates. The combination of live streaming and influencer marketing is also powerful and appeals best to the millennial generation.&nbsp;&nbsp;<\/p><p>Twitch, for example, has more than <a href=\"https:\/\/influencermarketinghub.com\/twitch-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\">15 million daily active users<\/a> who stream live videos from famous gaming influencers.&nbsp;<\/p><p>There are multiple strategies for increasing interaction, one of which is video marketing.<\/p><\/div><\/div><\/div><\/div><\/div><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\" id=\"el-ae2d5977\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-ae2d5977\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-ae2d5977\"><div class=\"vce-single-image-container vce-single-image--align-center\"><div class=\"vce vce-single-image-wrapper\" id=\"el-a2ea9a01\" data-vce-do-apply=\"all el-a2ea9a01\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 100%; width: 300px;\"><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image vcv-lozad\" data-src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/Video-marketing-11-Trends-in-Digital-Marketing-in-2021-scaled.jpg\" width=\"300\" height=\"300\" src=\"\" data-img-src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/Video-marketing-11-Trends-in-Digital-Marketing-in-2021-scaled.jpg\" alt=\"video marketing - 11 digital marketing trends 2021\" title=\"People search\" \/><noscript>\n        <img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image\" src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/Video-marketing-11-Trends-in-Digital-Marketing-in-2021-scaled.jpg\" width=\"300\" height=\"300\" alt=\"video marketing - 11 digital marketing trends 2021\" title=\"People search\" \/>\n      <\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-b8c272a8\" data-vce-do-apply=\"all el-b8c272a8\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-7c934408\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-7c934408\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-7c934408\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-b8db31ca\" data-vce-do-apply=\"all el-b8db31ca\"><p>If your website includes video, it has a 50 times more chance of driving organic search results. Google prefers video content sites in their rankings as well, so produce high-quality video content that improves brand awareness and engagement.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-883fe30f\" data-vce-do-apply=\"all el-883fe30f\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-6d4805da\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-6d4805da\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-6d4805da\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-0862aa55\" data-vce-do-apply=\"all el-0862aa55\"><h2>3. Conversational Marketing<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-174293ea\" data-vce-do-apply=\"all el-174293ea\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-d1e69472\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-d1e69472\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-d1e69472\"><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-eb066afc\" data-vce-do-apply=\"all el-eb066afc\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\"><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><div class=\"vce-single-image-container vce-single-image--align-center\"><div class=\"vce vce-single-image-wrapper\" id=\"el-4303cb10\" data-vce-do-apply=\"all el-4303cb10\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 100%; width: 300px;\"><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image vcv-lozad\" data-src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/COnversational-marketing-digital-marketing-trends-scaled.jpg\" width=\"300\" height=\"300\" src=\"\" data-img-src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/COnversational-marketing-digital-marketing-trends-scaled.jpg\" alt=\"COnversational marketing-digital marketing trends\" title=\"People search\" \/><noscript>\n        <img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image\" src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/COnversational-marketing-digital-marketing-trends-scaled.jpg\" width=\"300\" height=\"300\" alt=\"COnversational marketing-digital marketing trends\" title=\"People search\" \/>\n      <\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\" id=\"el-98368d38\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-98368d38\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-98368d38\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-02d39c6c\" data-vce-do-apply=\"all el-02d39c6c\"><p><a href=\"https:\/\/www.singlegrain.com\/seo\/vseo-how-voice-search-and-conversational-ai-are-changing-seo\/\" target=\"_blank\" rel=\"nofollow noopener\">Conversational marketing<\/a> allows advertisers and consumers to have one-on-one conversations in real-time. Here are some samples below:&nbsp;<\/p><p>Approximately <a href=\"https:\/\/www.business2community.com\/marketing\/does-your-2020-marketing-strategy-include-conversational-marketing-02257726\" target=\"_blank\" rel=\"nofollow noopener\">82% of consumers<\/a> expect prompt responses to their inquiries and prefer conversational marketing since it's more personal.&nbsp;&nbsp;&nbsp;<\/p><p>It allows brands to have meaningful consumer experiences, thus enhancing their online visibility. This feedback-driven model also promotes more significant interaction with and loyalty among your consumers.&nbsp;<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-a84a78a8\" data-vce-do-apply=\"all el-a84a78a8\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-46b96813\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-46b96813\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-46b96813\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-0a95100d\" data-vce-do-apply=\"all el-0a95100d\"><p><span style=\"color: #393939; font-size: 16px;\"><a href=\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/marketing-innovation\/technology-for-innovation-in-marketing\/\" target=\"_blank\" rel=\"nofollow noopener\">Conversational marketing is a critical development alongside AI,<\/a> and both will be more in demand in 2021.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-9d473f79\" data-vce-do-apply=\"all el-9d473f79\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-6c2bd8d1\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-6c2bd8d1\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-6c2bd8d1\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-5128bb15\" data-vce-do-apply=\"all el-5128bb15\"><h2>4. Personalization<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-9750e57d\" data-vce-do-apply=\"all el-9750e57d\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-2fc7ab5e\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-2fc7ab5e\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-2fc7ab5e\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-0c8b2e9c\" data-vce-do-apply=\"all el-0c8b2e9c\"><p>Around <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2019\/09\/24\/50-stats-that-prove-the-value-of-customer-experience\/?sh=6e655e524ef2\" target=\"_blank\" rel=\"noopener\">80% of consumers become loyal<\/a> to brands that provide a personalized customer experience. If you're a conventional business-to-consumer (B2C) or a business-to-business (B2B) company, <a href=\"https:\/\/www.thinkwithgoogle.com\/future-of-marketing\/creativity\/marketing-personalization-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\">personalization will bring more conversions<\/a>.&nbsp;<\/p><p>Establish various customer personas within your target niche before you can personalize without the risk of losing your customer's trust. Identity Access Management (IAM) techniques are also used, allowing customers to sign up or login without navigating from one website to the next. This simplicity will appeal to a customer on the go because it does not interfere with their user experience.<\/p><\/div><\/div><\/div><\/div><\/div><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\" id=\"el-dcfff6a0\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-dcfff6a0\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-dcfff6a0\"><div class=\"vce-single-image-container vce-single-image--align-center\"><div class=\"vce vce-single-image-wrapper\" id=\"el-0526a671\" data-vce-do-apply=\"all el-0526a671\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 100%; width: 300px;\"><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image vcv-lozad\" data-src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/personalisation-11-Trends-in-Digital-Marketing-in-2021-scaled.jpg\" width=\"300\" height=\"300\" src=\"\" data-img-src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/personalisation-11-Trends-in-Digital-Marketing-in-2021-scaled.jpg\" alt=\"personalization - digital marketing trends\" title=\"People search\" \/><noscript>\n        <img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image\" src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/personalisation-11-Trends-in-Digital-Marketing-in-2021-scaled.jpg\" width=\"300\" height=\"300\" alt=\"personalization - digital marketing trends\" title=\"People search\" \/>\n      <\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-0977cc5c\" data-vce-do-apply=\"all el-0977cc5c\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-7ee4c7f3\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-7ee4c7f3\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-7ee4c7f3\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-266c7a22\" data-vce-do-apply=\"all el-266c7a22\"><h2>5. Marketing in Messaging Apps&nbsp;<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-877710ff\" data-vce-do-apply=\"all el-877710ff\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-b199e89d\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-b199e89d\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-b199e89d\"><div class=\"vce-single-image-container vce-single-image--align-center\"><div class=\"vce vce-single-image-wrapper\" id=\"el-410fe069\" data-vce-do-apply=\"all el-410fe069\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 100%; width: 300px;\"><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image vcv-lozad\" data-src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/Marketing-in-Messaging-Apps-11-Trends-in-Digital-Marketing-in-2021-scaled.jpg\" width=\"300\" height=\"300\" src=\"\" data-img-src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/Marketing-in-Messaging-Apps-11-Trends-in-Digital-Marketing-in-2021-scaled.jpg\" alt=\"marketing in messaging apps-digital marketing trends\" title=\"People search\" \/><noscript>\n        <img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image\" src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/Marketing-in-Messaging-Apps-11-Trends-in-Digital-Marketing-in-2021-scaled.jpg\" width=\"300\" height=\"300\" alt=\"marketing in messaging apps-digital marketing trends\" title=\"People search\" \/>\n      <\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\" id=\"el-468e674b\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-468e674b\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-468e674b\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-6e874bc4\" data-vce-do-apply=\"all el-6e874bc4\"><p>Businesses are now using chat applications like Facebook Messenger and WhatsApp for marketing. Facebook Messenger has <a href=\"https:\/\/www.statista.com\/statistics\/258749\/most-popular-global-mobile-messenger-apps\/\" target=\"_blank\" rel=\"nofollow noopener\">1.3 billion monthly users<\/a> who send more than 10 billion messages per month, while WhatsApp has <a href=\"https:\/\/www.statista.com\/statistics\/258749\/most-popular-global-mobile-messenger-apps\/\" target=\"_blank\" rel=\"nofollow noopener\">1.6 billion active users<\/a> who send more than <a href=\"https:\/\/blog.whatsapp.com\/10000631\/Connecting-One-Billion-Users-Every-Day\" target=\"_blank\" rel=\"nofollow noopener\">55 billion messages daily<\/a>.&nbsp;<\/p><p>Messenger marketing will be the world's largest marketing tool by 2028. Brands turn to message platforms because Facebook Messenger marketing produces 10 to 80 times more interactions than organic posts in the Facebook News Stream.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-af329637\" data-vce-do-apply=\"all el-af329637\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-dafab373\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-dafab373\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-dafab373\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-e854a121\" data-vce-do-apply=\"all el-e854a121\"><h2>6. Customer Data Platforms (CDP)<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-fc0bb37e\" data-vce-do-apply=\"all el-fc0bb37e\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-cfd66a56\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-cfd66a56\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-cfd66a56\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-933f0a41\" data-vce-do-apply=\"all el-933f0a41\"><p>Customer data is crucial for businesses because data connects them with online and offline companies and customers through websites, blogs, eCommerce portals, and the like. However, it cannot be just any kind of data.&nbsp;&nbsp;<\/p><p>Data must be structured, properly tagged, secure, yet accessible to be valuable and profitable. Bad data is bad for business, estimated to cost the US more than <a href=\"https:\/\/www.entrepreneur.com\/article\/332238#:~:text=Research%20firm%20Gartner%20has%20found,data%20is%20bad%20for%20business.\" target=\"_blank\" rel=\"nofollow noopener\">$3 trillion a year at the macro level<\/a>.&nbsp;<\/p><p>In this regard, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Customer_data_platform\" target=\"_blank\" rel=\"nofollow noopener\">Customer Data Systems (CDPs)<\/a> resolves data issues such as this. It is simply a customer account available to other programs to compile coherent customer data from various sources before being distributed to other marketing systems.<\/p><\/div><\/div><\/div><\/div><\/div><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\" id=\"el-bc1f5b93\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-bc1f5b93\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-bc1f5b93\"><div class=\"vce-single-image-container vce-single-image--align-center\"><div class=\"vce vce-single-image-wrapper\" id=\"el-87ae1926\" data-vce-do-apply=\"all el-87ae1926\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 100%; width: 300px;\"><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image vcv-lozad\" data-src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/Customer-Data-Platforms-CDP-11-Trends-in-Digital-Marketing-in-2021-scaled.jpg\" width=\"300\" height=\"300\" src=\"\" data-img-src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/Customer-Data-Platforms-CDP-11-Trends-in-Digital-Marketing-in-2021-scaled.jpg\" alt=\"Customer Data Platforms (CDP) - 11 Trends in Digital Marketing in 2021\" title=\"People search\" \/><noscript>\n        <img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image\" src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/Customer-Data-Platforms-CDP-11-Trends-in-Digital-Marketing-in-2021-scaled.jpg\" width=\"300\" height=\"300\" alt=\"Customer Data Platforms (CDP) - 11 Trends in Digital Marketing in 2021\" title=\"People search\" \/>\n      <\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-ab1b0172\" data-vce-do-apply=\"all el-ab1b0172\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-be1f69d8\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-be1f69d8\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-be1f69d8\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-27280b47\" data-vce-do-apply=\"all el-27280b47\"><h2>7. Total Experience<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-b0f63683\" data-vce-do-apply=\"all el-b0f63683\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-d7661ec3\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-d7661ec3\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-d7661ec3\"><div class=\"vce-single-image-container vce-single-image--align-center\"><div class=\"vce vce-single-image-wrapper\" id=\"el-ff945162\" data-vce-do-apply=\"all el-ff945162\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 55.3711%; width: 1024px;\"><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image vcv-lozad\" data-src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/Total-Experience-11-Trends-in-Digital-Marketing-in-2021.jpg\" width=\"1024\" height=\"567\" src=\"\" data-img-src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/Total-Experience-11-Trends-in-Digital-Marketing-in-2021.jpg\" alt=\"Total Experience - 11 Trends in Digital Marketing in 2021\" title=\"Total Experience - 11 Trends in Digital Marketing in 2021\" \/><noscript>\n        <img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image\" src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/Total-Experience-11-Trends-in-Digital-Marketing-in-2021.jpg\" width=\"1024\" height=\"567\" alt=\"Total Experience - 11 Trends in Digital Marketing in 2021\" title=\"Total Experience - 11 Trends in Digital Marketing in 2021\" \/>\n      <\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\" id=\"el-44e08aeb\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-44e08aeb\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-44e08aeb\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-b6bff0a4\" data-vce-do-apply=\"all el-b6bff0a4\"><p><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2020-10-19-gartner-identifies-the-top-strategic-technology-trends-for-2021\" target=\"_blank\" rel=\"nofollow noopener\">TX or Total experience<\/a> is the overall experience of customers, users, and employees related to a brand. Since most of today's engagements are interactive, distributed, and mobile, the TX strategy is even more helpful.&nbsp;<\/p><p>The total experience is preferable to <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2019-04-04-gartner-says-the-future-of-app-development-is-multiex\" target=\"_blank\" rel=\"nofollow noopener\">multi-experience technology<\/a>. TX is a method that combines many experiences with disciplines that consumers, users, and employees all share.&nbsp;<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-4a509d15\" data-vce-do-apply=\"all el-4a509d15\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-aebe80ad\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-aebe80ad\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-aebe80ad\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-039ce2b5\" data-vce-do-apply=\"all el-039ce2b5\"><p>Businesses that use TX will be able to outperform their competitors in crucial satisfaction metrics and optimize mobile, interactive, and distributed experiences.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-967bec10\" data-vce-do-apply=\"all el-967bec10\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-b9268e9e\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-b9268e9e\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-b9268e9e\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-eaadd4d7\" data-vce-do-apply=\"all el-eaadd4d7\"><h2>8. Position Zero and No-Click Searches<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-a31d3409\" data-vce-do-apply=\"all el-a31d3409\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-cecd020d\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-cecd020d\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-cecd020d\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-04934e0b\" data-vce-do-apply=\"all el-04934e0b\"><p>Digital marketers don't just want to be on the first page of the search engine results page (SERP) but are on top.&nbsp; How about going for Position Zero or Google's \"featured snippet.\"&nbsp;<\/p><p>Position Zero, also called no-click searches or featured snippets, dramatically improves your visibility. They show related images and details in response to the user's search intent. These featured snippets are often read aloud for Google Assistant and other voice searches, which can help you improve your brand's voice search rankings.<\/p><\/div><\/div><\/div><\/div><\/div><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\" id=\"el-b20f6dd3\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-b20f6dd3\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-b20f6dd3\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-fb3e592d\" data-vce-do-apply=\"all el-fb3e592d\"><p>To get your webpage on featured snippets, go for long-tail keywords and push your content with instructional content like \u201c<a href=\"https:\/\/www.bridge-global.com\/blog\/software-testing-trends\/\" target=\"_blank\" rel=\"noopener\">8 Software Testing Trends to Expect in 2021<\/a>.\u201d Provide definitions and step-by-step lists in your content, high-quality images, and videos, and use <a href=\"https:\/\/www.bridge-global.com\/services\/digital-marketing-services\/seo-services\" target=\"_blank\" rel=\"noopener\">SEO<\/a> tools to put the right keywords and get the best results. Also, optimize your content\u2019s schema and include website details such as authority, ratings, and reviews to assure users that your site is indeed trustworthy. Here are some examples of featured snippets:<\/p><p>&nbsp;<\/p><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-f8050d38\" data-vce-do-apply=\"all el-f8050d38\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-1770ec6a\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-1770ec6a\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-1770ec6a\"><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-050a55c2\" data-vce-do-apply=\"all el-050a55c2\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 100%; width: 1024px;\"><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image vcv-lozad\" data-src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/Featured-snippets-1-11-Trends-in-Digital-Marketing-in-2021-scaled.jpg\" width=\"1024\" height=\"1024\" src=\"\" data-img-src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/Featured-snippets-1-11-Trends-in-Digital-Marketing-in-2021-scaled.jpg\" alt=\"Featured snippets 1 -11 Trends in Digital Marketing in 2021\" title=\"People search\" \/><noscript>\n        <img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image\" src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/Featured-snippets-1-11-Trends-in-Digital-Marketing-in-2021-scaled.jpg\" width=\"1024\" height=\"1024\" alt=\"Featured snippets 1 -11 Trends in Digital Marketing in 2021\" title=\"People search\" \/>\n      <\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\" id=\"el-8d0883df\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-8d0883df\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-8d0883df\"><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-2e4a6da1\" data-vce-do-apply=\"all el-2e4a6da1\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 96.2309%; width: 849px;\"><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image vcv-lozad\" data-src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/featured-snippets-2-11-digital-marketing-trends-2021.jpg\" width=\"849\" height=\"817\" src=\"\" data-img-src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/featured-snippets-2-11-digital-marketing-trends-2021.jpg\" alt=\"featured snippets 2 - 11 digital marketing trends 2021\" title=\"featured snippets 2 - 11 digital marketing trends 2021\" \/><noscript>\n        <img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image\" src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/featured-snippets-2-11-digital-marketing-trends-2021.jpg\" width=\"849\" height=\"817\" alt=\"featured snippets 2 - 11 digital marketing trends 2021\" title=\"featured snippets 2 - 11 digital marketing trends 2021\" \/>\n      <\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-30017e2f\" data-vce-do-apply=\"all el-30017e2f\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-83747fdd\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-83747fdd\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-83747fdd\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-dbea5135\" data-vce-do-apply=\"all el-dbea5135\"><h2>9. Social Commerce&nbsp;<\/h2><p>People use social media for entertainment and networking, and now for \u201cSocial Commerce.\u201d&nbsp;Shoppable posts can now be found on social media, and brands use them as part of their SMO (Social Media Optimization) strategies for increased revenues.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-57af8d2e\" data-vce-do-apply=\"all el-57af8d2e\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-78a83f4e\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-78a83f4e\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-78a83f4e\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-4077cf1d\" data-vce-do-apply=\"all el-4077cf1d\"><p>Since March 2019, Instagram (IG) users could purchase directly from their IG app via <a href=\"https:\/\/instagram-press.com\/blog\/2019\/03\/19\/instagram-checkout\/\" target=\"_blank\" rel=\"nofollow noopener\">Instagram Checkout<\/a>. Since then, and mainly due to the pandemic, shoppable posts have exceeded being a trend and have become one of the staples users expect on eCommerce IG accounts.&nbsp;&nbsp;<\/p><p>It is not surprising when there are <a href=\"https:\/\/wearesocial.com\/blog\/2021\/01\/digital-2021-the-latest-insights-into-the-state-of-digital\" target=\"_blank\" rel=\"nofollow noopener\">4.2 billion social media users<\/a> worldwide. More shoppable posts will be seen on various social media platforms. Brands will reduce cart abandonment and brand flipping with shoppable messages, which fuels visual advertising on various social media sites.<\/p><\/div><\/div><\/div><\/div><\/div><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\" id=\"el-dca2ce67\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-dca2ce67\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-dca2ce67\"><div class=\"vce-single-image-container vce-single-image--align-center\"><div class=\"vce vce-single-image-wrapper\" id=\"el-a992e04b\" data-vce-do-apply=\"all el-a992e04b\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 85.6667%; width: 300px;\"><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image vcv-lozad\" data-src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/Social-Commerce-11-digital-marketing-trends-2021.jpg\" width=\"300\" height=\"257\" src=\"\" data-img-src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/Social-Commerce-11-digital-marketing-trends-2021.jpg\" alt=\"Social Commerce - 11 digital marketing trends 2021\" title=\"Social Commerce - 11 digital marketing trends 2021\" \/><noscript>\n        <img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image\" src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/Social-Commerce-11-digital-marketing-trends-2021.jpg\" width=\"300\" height=\"257\" alt=\"Social Commerce - 11 digital marketing trends 2021\" title=\"Social Commerce - 11 digital marketing trends 2021\" \/>\n      <\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-f0b93ff1\" data-vce-do-apply=\"all el-f0b93ff1\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-fca5a681\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-fca5a681\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-fca5a681\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-8089ed30\" data-vce-do-apply=\"all el-8089ed30\"><h2>10. Omnichannel Marketing<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-d82489b7\" data-vce-do-apply=\"all el-d82489b7\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-44a538c5\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-44a538c5\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-44a538c5\"><div class=\"vce-single-image-container vce-single-image--align-center\"><div class=\"vce vce-single-image-wrapper\" id=\"el-da2df9ff\" data-vce-do-apply=\"all el-da2df9ff\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 100%; width: 300px;\"><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image vcv-lozad\" data-src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/Omnichannel-Marketing-11-digital-marketing-trends-2021-scaled.jpg\" width=\"300\" height=\"300\" src=\"\" data-img-src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/Omnichannel-Marketing-11-digital-marketing-trends-2021-scaled.jpg\" alt=\"Omnichannel Marketing -  11 digital marketing trends 2021\" title=\"People search\" \/><noscript>\n        <img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image\" src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/Omnichannel-Marketing-11-digital-marketing-trends-2021-scaled.jpg\" width=\"300\" height=\"300\" alt=\"Omnichannel Marketing -  11 digital marketing trends 2021\" title=\"People search\" \/>\n      <\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\" id=\"el-55cad7d4\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-55cad7d4\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-55cad7d4\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-cc389f51\" data-vce-do-apply=\"all el-cc389f51\"><p>Marketing on multiple channels, such as email, apps, social media, and blogging sites, is known as omnichannel marketing. This method helps businesses to connect more digital touchpoints with customers, resulting in a better user experience.&nbsp;<\/p><p>Using various channels allows brands to establish a more substantial online presence and a more distinct brand identity. In fact, omnichannel marketing boosts engagement by more than three times. In addition, user retention and conversion, and repeat orders rise due to increased visibility.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-cb9a0ced\" data-vce-do-apply=\"all el-cb9a0ced\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-235f085c\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-235f085c\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-235f085c\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-0a6c7864\" data-vce-do-apply=\"all el-0a6c7864\"><p>When marketers use three or more channels in an automation workflow, omnichannel marketing has a higher interaction rate of 18.96% than single-channel marketing. It has a 250% higher purchase frequency than single-channel marketing. Even if it's complicated in practice, there are ways to make it easier with software and automation.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-3ceda515\" data-vce-do-apply=\"all el-3ceda515\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-3e92770c\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-3e92770c\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-3e92770c\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-e67d65e9\" data-vce-do-apply=\"all el-e67d65e9\"><h2>11. Advocacy Marketing<\/h2><p>More and more advertisers are prioritizing advocacy marketing as a social media marketing tool. It entails persuading consumers who have been brand loyalists to talk about your company and its products.&nbsp;<\/p><p>Since <a href=\"http:\/\/www.businesswire.com\/news\/home\/20130712005396\/en\/GE-Capital-Retail-Bank%E2%80%99s-Annual-Shopper-Study\" target=\"_blank\" rel=\"nofollow noopener\">80% of shoppers conduct research online<\/a> before making a purchase, having current customers endorse and promote your brand is advantageous.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-4bc8650e\" data-vce-do-apply=\"all el-4bc8650e\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-ba56de39\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-ba56de39\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-ba56de39\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-8872a078\" data-vce-do-apply=\"all el-8872a078\"><p>In reality, <a href=\"http:\/\/www.nielsen.com\/content\/dam\/nielsenglobal\/apac\/docs\/reports\/2015\/nielsen-global-trust-in-advertising-report-september-2015.pdf\" target=\"_blank\" rel=\"nofollow noopener\">83% of shoppers said they trusted referrals<\/a> from friends and family, as well as reviews from other consumers. While word-of-mouth referral marketing is free, getting there requires various techniques to have <a href=\"https:\/\/www.promotionworld.com\/articles\/seo\/200910-create-meaningful-mobile-experiences-boost-your-seo\" target=\"_blank\" rel=\"nofollow noopener\">meaningful customer experiences<\/a>.<\/p><p>Advocacy is one of the most cost-effective ways to improve the brand's image and generate new leads. When your satisfied customers start talking about you, your goods, and your services, you will maximize your previous efforts and investments.<\/p><\/div><\/div><\/div><\/div><\/div><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\" id=\"el-74b2747c\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-74b2747c\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-74b2747c\"><div class=\"vce-single-image-container vce-single-image--align-center\"><div class=\"vce vce-single-image-wrapper\" id=\"el-5a5ffc5f\" data-vce-do-apply=\"all el-5a5ffc5f\"><figure><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"padding-bottom: 100%; width: 300px;\"><img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image vcv-lozad\" data-src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/Advocacy-Marketing-11-digital-marketing-trends-2021-scaled.jpg\" width=\"300\" height=\"300\" src=\"\" data-img-src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/Advocacy-Marketing-11-digital-marketing-trends-2021-scaled.jpg\" alt=\"Advocacy Marketing -  11 digital marketing trends 2021\" title=\"People search\" \/><noscript>\n        <img loading=\"lazy\" decoding=\"async\" class=\"vce-single-image\" src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/Advocacy-Marketing-11-digital-marketing-trends-2021-scaled.jpg\" width=\"300\" height=\"300\" alt=\"Advocacy Marketing -  11 digital marketing trends 2021\" title=\"People search\" \/>\n      <\/noscript><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-14ef975e\" data-vce-do-apply=\"all el-14ef975e\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-71c266a6\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-71c266a6\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-71c266a6\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-0258a6cd\" data-vce-do-apply=\"all el-0258a6cd\"><h2>Conclusion: Modernize Your Digital Marketing Strategies&nbsp;<\/h2><p>Brands need to modernize their digital marketing to improve their marketing strategies and boost SEO rankings in the most cost-efficient and effective ways.&nbsp;<\/p><p>Digital marketing allows you to have a local and global reach without the high costs associated with traditional marketing.&nbsp; It also allows you to monitor marketing activities in real-time. These digital tactics help to build brand loyalty.&nbsp;<\/p><p>A strong digital marketing strategy in line with current trends and using advanced technologies can help your brand stand out amidst a sea of competitors in today's ever-evolving market.<\/p><p>Collaborate with a <a href=\"https:\/\/www.bridge-global.com\/services\/digital-marketing-services\">leading digital marketing agency like Bridge Global<\/a> to get more relevant website traffic, higher conversion rates, and more qualified leads.&nbsp;<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Digital marketing allows you to have a local and global reach without the high costs associated with traditional marketing. See the digital marketing trends for 2021.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":151,"featured_media":47787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,307,343,14],"tags":[384,385,386],"class_list":["post-47738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation","category-digital-marketing","category-digital-marketing-digital-transformation","category-offshoring","tag-digital-marketing-trends","tag-digital-marketing-services","tag-digital-marketing"],"featured_image_src":"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2021\/05\/11-Key-Digital-Marketing-Trends-for-2021-.jpg","author_info":{"display_name":"MAYLEEN ME\u00d1EZ","author_link":"https:\/\/www.bridge-global.com\/blog\/author\/mayleen\/"},"_links":{"self":[{"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/posts\/47738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/users\/151"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/comments?post=47738"}],"version-history":[{"count":37,"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/posts\/47738\/revisions"}],"predecessor-version":[{"id":48075,"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/posts\/47738\/revisions\/48075"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/media\/47787"}],"wp:attachment":[{"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/media?parent=47738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/categories?post=47738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/tags?post=47738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}