{"id":47656,"date":"2021-04-16T08:07:50","date_gmt":"2021-04-16T08:07:50","guid":{"rendered":"https:\/\/www.bridge-global.com\/blog\/?p=47656"},"modified":"2021-04-20T10:33:31","modified_gmt":"2021-04-20T10:33:31","slug":"improve-your-business-using-ssl-certificates","status":"publish","type":"post","link":"https:\/\/www.bridge-global.com\/blog\/improve-your-business-using-ssl-certificates\/","title":{"rendered":"Top 5 Reasons to Improve Your Business Using SSL Certificates"},"content":{"rendered":"

SSL certificates that activate the HTTPS protocol is a surefire tool to attract customers and repel cybercriminals. In this post, we will talk about how you can improve your business using SSL (Secure Sockets Layer) certificates and the myriad of benefits it brings along. <\/p>\n

Not sure if you need one? In that case, you are probably unaware of the fact that over 43% of security breaches are geared towards small businesses. This is mainly because over 70% of small businesses remain oblivious to security threats and lack basic cybersecurity infrastructure which makes them a soft target for cybercriminals. <\/p>\n

If you operate such a business, then it is time to step-up your website security and the best way to get started is by installing an SSL on your website. Let us now evaluate how you can improve your business using SSL certificates.<\/p>\n

Here is a quick read on what SSL is and how it works.<\/a> <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

How to Secure and Enhance Your Business Using SSL Certificate<\/h2><\/div><\/div>

1.      Boost Your SEO Rankings with SSL<\/h2><\/div><\/div>
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With a 91.71% market share, Google is the undeniable leader of search engines, followed by Bing and Yahoo. Despite enjoying a privileged position, the search engine giant is focused on making the virtual world safer. According to Google\u2019s statement, its goal is to ensure 100% encryption to make the internet a safer place. In pursuit of this goal, Google declared HTTPS to be a ranking signal way back in 2014 \u2014 a move that garnered a very positive response.<\/p>\n

Businesses can increase their chances of appearing higher in the search results by installing an SSL certificate. Sounds old-fashioned? You would be surprised to know that the estimated SEO spending of big brands and agencies in the US alone exceeds $79.27 billion. So, it is time to intensify your SEO efforts and you can do that by installing an SSL Certificate and planning an effective content strategy to go with it. <\/p><\/div><\/div><\/div><\/div><\/div>

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