Artificial Intelligence (AI) has entered different areas of our world and it will continue to reshape our lives.<\/p>\n
Many people associate this technology with intelligent machines with a mind of their own, capable of making decisions, performing different complex tasks, or even developing human-like emotions.<\/p>\n
But, scientists are still a long way from creating robots with a sense of self.<\/p>\n
However, there is one field in which AI is set to revolutionize and disrupt the way we do things \u2013 Marketing<\/a>.<\/p>\n Recent breakthroughs in this advanced technology have made it possible for marketing to benefit from its different automation, time-saving, and performance-improving features.<\/p>\n 1. Content Personalization<\/strong><\/p>\n As technologies develop, consumer expectations grow.<\/p>\n What used to be a staple 5 years ago has become obsolete and archaic these days. So, if you want to wow and keep your audience, you need to keep pace with all these novelties.<\/p>\n One of the most important abilities of AI is processing, analyzing, and interpreting huge volumes of data, and that\u2019s exactly what allows it to tap into the uncharted territory of unstructured data.<\/p>\n As a matter of fact, data analysis is the main focus for businesses, and on-site personalization has been identified as the second most frequently cited use case for AI<\/a>. <\/p>\n It used to be practically impossible to take advantage of this text-rich information as it doesn\u2019t follow any predefined data model and it\u2019s not organized in a predefined manner.<\/p>\n However, with the emergence of Natural Language Processing (NLP), which is a subset of AI, data mining, and text analytics, marketers have got powerful methods for identifying patterns in this kind of information and obtaining a plethora of valuable insights into customer behaviours, interests, and preferences.<\/p>\n All this means that marketers can have a pretty good idea about whom they are targeting with their content. In other words, it will enable companies to tailor their content based on what their potential customers want to read and the topics that are relevant to them.<\/p>\n But, what does personalization mean in terms of content?<\/p>\n Your prospects have some pain points that they want to solve. With the help of big data<\/a> and AI, you can unearth these issues and direct your efforts at creating content which addresses them and provides an effective solution.<\/p>\n But this is just a layer of personalization \u2013 your prospects use different platforms and channels of communication, meaning that some of them prefer emails, while others browse Facebook or LinkedIn in search of the content they\u2019re interested in.<\/p>\n Also, not everybody wants to read blog posts. Some people are too busy and they\u2018d rather consume the content by listening to podcasts or watching videos on their way to work. 54% of consumers<\/a> want to see more video materials from the brands they interact with. Check out some interesting video marketing statistics here<\/a>. <\/p>\n AI will help you find out your target audience\u2019s preferences and segment your outreach and content so that it fits their individual needs.<\/p>\n 2. Chatbots<\/strong><\/p>\n These smart algorithms are all the rage at the moment. Companies in different industries have noticed the huge potential of chatbots for improving user experience, boosting retention, and gaining valuable insight into what their customers need.<\/p>\n By adding an AI-powered chatbot to your website, you\u2019ll be able to engage with your customers better and provide them with 24\/7 support in a cost-effective and practical manner.<\/p>\n According to 64% of people<\/a>, 24-hour service is the best chatbots\u2019 feature.<\/p>\n Different dilemmas people have when it comes to product or service features. It\u2019s only logical that the lack of timely answers while they\u2019re making their purchasing decision can be a surefire dealbreaker. That\u2019s why chatbots play a crucial role in successful customer retention strategy<\/a>, as they are available non-stop, and capable of handling a number of customer queries at a time.<\/p>\n The fact that your potential customers will have all their questions answered without being put on hold can do wonders for your engagement and conversion rates.<\/p>\n Apart from engaging your prospects and establishing meaningful relationships with them, these programs have another important role \u2013 they can collect a vast amount of customer data which they can later use for personalizing their future interactions. This data can also be processed and analyzed thus allowing you to learn more information about your target audience.<\/p>\n 3. Personalized Product Recommendations<\/strong><\/p>\n \u201cCustomers who bought this product also bought\u201d or \u201cCustomers who bought this product also viewed\u201d are the kind of messages that you can see on different e-commerce<\/a> websites.<\/p>\n