{"id":23411,"date":"2019-05-28T04:40:45","date_gmt":"2019-05-28T04:40:45","guid":{"rendered":"https:\/\/www.bridge-global.com\/blog\/?p=23411"},"modified":"2021-05-19T14:13:48","modified_gmt":"2021-05-19T14:13:48","slug":"check-out-why-artificial-intelligence-in-e-commerce-really-works","status":"publish","type":"post","link":"https:\/\/www.bridge-global.com\/blog\/check-out-why-artificial-intelligence-in-e-commerce-really-works\/","title":{"rendered":"Check Out How Artificial Intelligence in E-commerce Really Works"},"content":{"rendered":"<p>Wowing your customers with Artificial Intelligence (AI) is not just a dream any longer. AI, which was the centerpiece of sci-fi films and novels, can now be seen taking daring strides through the hallways of various industries and companies.<\/p>\n<p><a href=\"https:\/\/www.bridge-global.com\/blog\/must-read-e-commerce-insights-from-a-leading-thought-leader\/\" target=\"_blank\" rel=\"noopener noreferrer\">E-commerce<\/a> is one of the industries where <a href=\"https:\/\/www.bridge-global.com\/blog\/what-is-ai-things-we-should-know-about-the-newer-technologies\/\" target=\"_blank\" rel=\"noopener noreferrer\">AI<\/a> can have a paramount influence. Capitalizing on the ability of machines to think, learn and respond can enhance your customer experience immensely. And the good news is that a massive budget is not needed to implement effective AI on your e-commerce website.<\/p>\n<h5>Here is a quick look at some of the AI facts<\/h5>\n<p>\u2022 <a href=\"https:\/\/www.abiresearch.com\/press\/50000-warehouses-use-robots-2025-barriers-entry-fall-and-ai-innovation-accelerates\/\" target=\"_blank\" rel=\"noopener noreferrer\">ABI Research<\/a> says that more than 4 million commercial robots will be installed in more than 50,000 warehouses around the world by 2025, up from just under 4,000 warehouses in 2018.<\/p>\n<p>\u2022 <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2018-02-19-gartner-says-25-percent-of-customer-service-operations-will-use-virtual-customer-assistants-by-2020\" target=\"_blank\" rel=\"noopener noreferrer\">Gartner<\/a> says that 25% percent of customer service and support operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels by 2020.<\/p>\n<p>\u2022 E-commerce giants like <a href=\"https:\/\/www.alibabagroup.com\/en\/global\/home\" target=\"_blank\" rel=\"noopener noreferrer\">Alibaba<\/a>, <a href=\"https:\/\/www.ebay.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">eBay<\/a>, and <a href=\"https:\/\/www.amazon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon<\/a> are using Al to detect fake reviews, to implement highly engaging conversational experiences (chatbots), to suggest product recommendations, etc. They make use of AI to enhance site search and product discovery easier for their online customers.<\/p>\n<h5>How to Enhance the Entire Buy-Sell Experience With AI?<\/h5>\n<p>As we are entering an era wherein 85% of consumer-retailer interactions will happen without interacting with a human, do you think you can shy away from this sweeping intelligence? If you want to stay in trend, consider implementing AI in your e-commerce website and the overall e-commerce experience.<\/p>\n<p><strong>1. Kill irrelevant product displays through personalized recommendations<\/strong><\/p>\n<p>A major problem that any e-commerce retailers face is the abandoned carts. The major cause for this is not getting the exact or near-exact product that the customers are searching for. If your e-commerce search engines can think the way humans do, there will not be any more irrelevant product displays and cart abandonment.<\/p>\n<p>Machine-learning is a great way to track customer behaviour and to offer personalized recommendations. Designing a product recommendation engine for your e-commerce website (by integrating a set of self-learning algorithms) will drive more sales. It will give personalized product suggestions based on the users\u2019 preferences, feedback, activities on the website, past purchases and latest trends.<\/p>\n<p>Product recommendations that complement previous purchases or viewed items will encourage repeat purchases besides keeping your customers on your website for a longer time.<\/p>\n<p>As per a report released by <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/how-retailers-can-keep-up-with-consumers\" target=\"_blank\" rel=\"noopener noreferrer\">Mckinsey<\/a>, 35% of Amazon\u2019s revenue is generated by its recommendation engine. The \u2018Frequently Bought Together\u2019 option and the \u2018Customers Who Bought This Item Also Bought\u2019 option lures customers to buy a combo of products rather than a single product.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23413\" src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2019\/05\/customers-who-bought-this-item-also-bought.jpg\" alt=\"\" width=\"593\" height=\"404\" srcset=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2019\/05\/customers-who-bought-this-item-also-bought.jpg 593w, https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2019\/05\/customers-who-bought-this-item-also-bought-300x204.jpg 300w, https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2019\/05\/customers-who-bought-this-item-also-bought-440x300.jpg 440w\" sizes=\"auto, (max-width: 593px) 100vw, 593px\" \/><\/p>\n<p><strong><em>Other benefits of AI-powered personalized recommendations are:<\/em><\/strong><\/p>\n<p>\u2022 Improved search engine ranking<br \/>\n\u2022 Enhanced conversion rate<br \/>\n\u2022 Increased average order value and the average quantity of goods sold per order<br \/>\n\u2022 High customer loyalty<br \/>\n\u2022 High retention rate<\/p>\n<p><strong>2. Take advantage of Conversational Commerce through Chatbots<\/strong><\/p>\n<p>An effective conversation between customers and salesperson\/retailer is crucial to have an effective buying experience. There is no need for a real physical human to ask questions and to clear up doubts related to the merchandise. Chatbots are a potent AI system that can substitute real humans for managing customer service, information acquisition or lead generation. It conducts an effective conversation via auditory or textual methods by simulating how a human would perform in an automatic way.<\/p>\n<p>Online shoppers and brands can chat via the retailer\u2019s FB messenger handle, website chat or even mobile apps. Getting information about the right size of sneakers that you are looking for or the availability of the statement necklace that you have been eying for long is super-easy thanks to chatbots and voicebots.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23421\" src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2019\/05\/Chatbot.jpg\" alt=\"\" width=\"593\" height=\"593\" srcset=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2019\/05\/Chatbot.jpg 593w, https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2019\/05\/Chatbot-150x150.jpg 150w, https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2019\/05\/Chatbot-300x300.jpg 300w, https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2019\/05\/Chatbot-45x45.jpg 45w\" sizes=\"auto, (max-width: 593px) 100vw, 593px\" \/><\/p>\n<p><strong><em>Other benefits of AI-powered chatbots are:<\/em><\/strong><\/p>\n<p>\u2022 Allow people to dispense with routine tasks and attend more on strategic business aspects<br \/>\n\u2022 Improved customer loyalty as customers get their queries satisfied effectively and swiftly<br \/>\n\u2022 Greater engagement rates as it deals with conflicts and crisis better<br \/>\n\u2022 Restructure and automate repetitive tasks and thereby reduce execution time and boost business efficiencies.<\/p>\n<p><strong>3. Visual Search to facilitate precise purchases<\/strong><\/p>\n<p>Though voice assistants such as Amazon Alexa, Apple Siri, Microsoft Cortana, Google Assistant or Google Home can help prospective customers with product query, it can be done more effectively through <a href=\"https:\/\/en.wikipedia.org\/wiki\/Visual_search\" target=\"_blank\" rel=\"noopener noreferrer\">Visual Search<\/a>. If you really want a product but are unable to describe what it is, you can simply upload the image of the object to get the exact search query and results. <a href=\"https:\/\/images.google.com\/?gws_rd=ssl\" target=\"_blank\" rel=\"noopener noreferrer\">Google Image<\/a>, <a href=\"https:\/\/www.ebayinc.com\/stories\/news\/find-it-on-ebay-using-pictures-instead-of-words\/\" target=\"_blank\" rel=\"noopener noreferrer\">eBay Image Search and Find It<\/a>, <a href=\"http:\/\/www.pailitao.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Alibaba\u2019s Pailitao<\/a>, etc. have implemented image search technology and are improving on it.<\/p>\n<p>AI-powered Visual Search frees you from guesswork regarding the brand names, style, retailer, etc. Just snapping the image and uploading it in the image search engine will yield the best results enabling you to purchase the precise product that you wanted to buy.<\/p>\n<p>AI helps the machine to perceive, interpret and derive visual cues. It applies automated image classification and product tagging and retrieves relevant results.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23425\" src=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2019\/05\/visual-search-and-AI.jpg\" alt=\"\" width=\"350\" height=\"481\" srcset=\"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2019\/05\/visual-search-and-AI.jpg 350w, https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2019\/05\/visual-search-and-AI-218x300.jpg 218w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<p><strong><em>Other benefits of Visual Search are:<\/em><\/strong><\/p>\n<p>\u2022 Boosts customers\u2019 desire to discover new products and brands.<br \/>\n\u2022 Helps customers to find what they are looking for much faster.<br \/>\n\u2022 Narrows down the result to more specific result<br \/>\n\u2022 Reduced level of cart abandonment<\/p>\n<h5>Conclusion<\/h5>\n<p>Artificial Intelligence confers incredible powers on machines to assist you in performing manual tasks effectually. If you are an e-commerce retailer aiming at winning customer experience that may impact your bottom-line, embrace AI.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Wowing your customers with Artificial Intelligence (AI) is not just a dream any longer. AI, which was the centerpiece of sci-fi films and novels, can now be seen taking daring strides through the hallways of various industries and companies. E-commerce &hellip;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":83,"featured_media":23429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-23411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"featured_image_src":"https:\/\/www.bridge-global.com\/blog\/wp-content\/uploads\/2019\/05\/HOW-DOES-AI-help-you-with-ecommerce-.jpg","author_info":{"display_name":"Preethi Saro Philip","author_link":"https:\/\/www.bridge-global.com\/blog\/author\/preethi\/"},"_links":{"self":[{"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/posts\/23411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/comments?post=23411"}],"version-history":[{"count":27,"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/posts\/23411\/revisions"}],"predecessor-version":[{"id":47804,"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/posts\/23411\/revisions\/47804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/media\/23429"}],"wp:attachment":[{"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/media?parent=23411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/categories?post=23411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bridge-global.com\/blog\/wp-json\/wp\/v2\/tags?post=23411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}